Life, 1924-09-25 · page 29 of 37
Life — September 25, 1924 — page 29: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward automobile advertisement. The page features a photograph of a Velie Coach Sedan priced at $1,425 (factory price) displayed above classical columns and decorative architectural elements. The ad copy emphasizes luxury features: enamel finish, velour upholstery, plate glass windows, an airplane-type six-cylinder motor, balloon tires, and hydraulic brakes. The classical framing device suggests quality and prestige. Velie Motors Corporation, based in Moline, Illinois, is marketing this as an affordable luxury vehicle—combining "grace and beauty and luxury" with reasonable cost. There is no political or satirical content; this is purely commercial advertising from Life magazine's revenue stream.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae 5 This 1 Wonderful New Coach Sedan « Is Velie’s Greatest Triumph Never before has there been offered to you so much of grace and beauty and luxury— so much of quality and individuality for so little money. Note the distinctive character of the lines—tne richness ot the enamel finish—the soft velour upholstery—the plate glass windows. The seating arrangement that enables you to get in or out of back seat without disturbing front ceat passengers— Examine the sturdy Velie-built airplane type motor—six cylinders, valve-in-the-head — full fifty horse power— The new springs specially designed for balloon tire equipment —the new steering gear insuring extreme ease of control— Five beautiful New Velie models are now on display in Velie showrooms— | te Balloon Tires, Lockheed four-wheel bydraulic brakes, 118-inch wheelbase. Write for the Velie Book CORPORATION comicbooks.com