Life, 1924-09-25 · page 27 of 37
Life — September 25, 1924 — page 27: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not a political cartoon. It promotes "Parfum Emeraude" by Coty, a real cosmetics brand. The page features decorative cherub artwork at the top and displays multiple ornate perfume bottles arranged on a platform with a tassel. The advertising copy uses romantic, mystical language ("mystery, the fire, the strangeness of the Emerald") typical of early-to-mid 20th-century luxury marketing, claiming the fragrance expresses each woman's "separate personality." Notably, Coty advertises a companion booklet titled "The Art of Perfuming" that describes "types of women and their expressive perfumes"—suggesting different scents for different female personalities or social roles. This reflects period advertising conventions that marketed products through appeals to femininity, individuality, and aspiration rather than practical benefit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARFUM “EMERAUDE 2 CO | Y he mystery, the fire, the strange- ness of the Emerald —te infinite fascination of the ever new — Parfum Emeraude zs different for each woman, accent- ing-her separate personal Ly with arresting significance. ND SACHET Address “Dept. L-9” for “THE ART OF PERFUMING’ a booklet sublly describing types of women and their expressive perfumnes-on request COTY: 74 Fifth Avenue Tew York CANADA — 5S ME Gill College Ave i comicbooks.com