Life, 1924-09-18 · page 4 of 36
Life — September 18, 1924 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not satire or political commentary. It's a vintage ad for Phoenix Hosiery from Milwaukee promoting silk stockings. The ad uses ornamental Art Deco-style borders typical of early-20th-century magazine design. The text makes a straightforward sales pitch: silk stockings are beautiful but need durability. Phoenix brand allegedly offers both—longer wear combined with "tenacious elegance." The claim that "unnumbered millions" wear Phoenix hosiery is typical marketing hyperbole. There's no cartoon or caricature present; the ornamental frames are purely decorative design elements. This reflects the era when hosiery was a significant fashion concern and luxury item for women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
} A new silk stocking is al- most always a thing of beauty. But how long will that beauty endure when put to hard service? That question has been most satisfactorily an- swered to the unnumbered millions who habitually wear Phoenix hosiery. Longer mileage? Surely! But also a tenacious elegance that lasts to the end of the long and strenuous journey. PHOENIX HOSIERY MILWAUKEE comicbooks.com