Life, 1924-09-11 · page 4 of 36
Life — September 11, 1924 — page 4: what you’re looking at
What you’re looking at
This page is primarily an advertisement, not a political cartoon or satire. It promotes the Edison-Dick Mimeograph, an office reproduction device manufactured by the A.B. Dick Company in Chicago. The ad emphasizes the machine's technological innovation: it uses new "Mimeotype Stencil Sheets" that require no moistening—"THE LATEST ACHIEVEMENT." The text highlights practical benefits for offices: rapid reproduction of thousands of copies from typewritten or hand-drawn originals (forms, bulletins, diagrams) at low cost, with flexible sizing options. The ornate decorative border and formal layout are typical of early-twentieth-century magazine advertising design. This represents standard commercial content rather than editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE EDISON-DICK MIMEOGRAPH —for offices It now employs the new MIMEOTYPE x Stencil Sheets, which are used without mois- tening—THE LATEST ACHIEVEMENT. In a simple way it rapidly reproduces by the thousands, splendidly printed copies of originals which may be typewritten or drawn with a stylus, such as Form Letters, Bulletins, Diagrams or kindred matter—and at a low cost. Sizes of Mimeographs to suit requirements— proportionate prices. Information in detail sent and questions concern- ing the process promptly attended to upon request. A. B. DICK COMPANY Chicago, U. S. A. comicbooks.com