Life, 1924-09-11 · page 3 of 36
Life — September 11, 1924 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a Goodrich Tires ad from The B. F. Goodrich Rubber Company (Akron, Ohio). The ad uses a large tire image and a Goodrich dealership scene to promote their product line. The headline "Lower Motoring Costs" appeals to car owners by claiming Goodrich tires offer better quality at reduced expense through improved manufacturing. The text emphasizes value and service—the company promises that cost savings from tire efficiency get "passed on to the car owner." The ad directs readers to visit local Goodrich dealers to learn specific savings figures. This is straightforward commercial messaging typical of 1920s-era trade advertising, with no apparent political satire or social commentary intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1S Sy. Bf], Goodrich BalloonCords Taxicords Silvertown Cords- + + + There are Goodrich dealers everywhere to serve you A Tire for every Transportation need De Luxe Cushion— |g Tractor Type De Luxe Cushions --- | Industrial Truck Tires -__|| Heavy Duty Cords - + Semi-Pneumatics - + Lower Motoring Costs Through new methods, through basic betterments, Goodrich experience of more than a half century has produced a new value in tires. Thecar owner todayrides the better quality at less cost. He buys more and finer trans- portation for less money. Achievements in better production prac- tices » » simplified, closer knit distribution * + and sounder, more effective manage- ment in manufacturing and marketing ¢ + all of this has resulted in multifold econo- mies which are passed on to the car owner in value with a bonus of service. Find out from the Goodrich Dealer just how much the new Goodrich value figures in the operation of your car. Learn from him how it lowers the cost of motoring. THE B. F. GOODRICH RUBBER COMPANY, Akron, Ohio In Canada: The B. F. Goodrich Rubber Company, Limited, Toronto BELTING, HOSE, PACKING, MOLDED GOODS Mechanics! Rubber Goods of the Highest Known Quality comicbooks.com