Life, 1924-08-21 · page 31 of 36
Life — August 21, 1924 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **General Motors advertisement** disguised as editorial content, not a political cartoon. The advertisement features an illustration of a Frigidaire electric refrigerator with a child examining its open doors. The accompanying text promotes General Motors' diverse product line—Frigidaire refrigerators, Delco-Light electric plants and water systems, washing machines, and automobiles—presenting them as evidence of what unified scientific research and corporate resources can accomplish. The rhetorical strategy frames General Motors as a "family" of companies transforming "city and country living." The left column shows LIFE's Fresh Air Fund donation list (charitable contributions), creating editorial legitimacy for the commercial message. This represents early 1920s corporate advertising strategy: positioning consumer appliances and automobiles as markers of modernization and improved living standards, while celebrating American industrial consolidation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Fresh Air Fund (Continued from page 24) W. J. Fitzgerald, Scranton, Pa. na Marzen, Truckee, Calif Truckee, Calif r, Langhorne, Pa. 7 : ne, Pasaile t Church, Villa 10.00 23.00 10.00 11.00 20.00 10.00 3.00 $.00 ire maintains an even temper- ature, colder than that of ice itself, and keeps food fresh, pure and healthful. What? A refrigerator too? ae One of the products of General Motors is "3.00 Frigidaire, the modern electric refrigerator, 28 made in Dayton, Ohio. $.00 00 In Dayton also General Motors makes the 500 Delco-Light electric plant—and the Delco- 20.00 | Light electric water system, and the Delco- ; ae Light electric washing machine. bird Troop” I Farahaiy, Necdhary, “Miss, 7300 These efficient servants, with the motor-cars 730 and trucks of General Motors, have helped $00 to transform city and country living—a sig- ‘0.00 nificant evidence of what a group of com- 25.00 . . . * — panies can do, when their scientific research ; 11.60 and their resources are united in one strong tge A. Crocker, Jr., New York 10.00 famil ore Hanna Ce N y ess 25.00 y ox, New York. 2500 amily. , polis, Minin. : 5.00 ot 8 | GENERAL MOTORS Frank EL Grass’ Brooklyn, N. Y. 5.00 memory of Lulu, New York,. 3.00 wit Warbasse, Glovers ton - Buick + Capmiac + CHEvroteT + OAKLAND Otpsmosite - GMC Trucks Delco Light prado (including Frigidaire) and the cars and trucks of General Motors be purchased on the GMAC Deferred Payment Plan. $13,753.85 comicbooks.com