Life, 1924-08-21 · page 3 of 36
Life — August 21, 1924 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a straightforward **Goodrich Tire advertisement** from Life magazine. The image shows a large tire being held in a hand, emphasizing the product's value and quality. The "STOP" sign visible on the vehicle in the background references automotive safety, which was an emerging concern in early automotive advertising. The ad's messaging emphasizes "Greater Goodrich Value" through improved manufacturing, distribution, and economics—claiming customers pay less while receiving better service and durability. The copy references various tire types: "Balloon Cords," "Silvertown Cords," and "Commander Cords." The company was B.F. Goodrich Rubber Company, based in Akron, Ohio, with Canadian operations in Toronto. This represents standard 1920s product advertising rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Greater Goodrich Value Through basic economies Goodrich offers you a greater Tire Value—in fact, the greatest in fifty-four years of manu- facturing experience. Goodrich distribution has been made more scientific — manufacturing methods have been improved—pro- duction and merchandising have been more finely organized. These achieve- ments initiated by a sound and capable management have all worked for the greater good of the motor car owner. You pay less today for Goodrich Quality... You get more service for fewer dollars... You get a Goodrich Tire fitted to your individual transpor- tation needs—any type from small-sized fabrics to easy-riding, comfortable Balloon Cords. Ask your Goodrich dealer about the new Goodrich values—see how much Goodrich economic accomplishments now contribute to lower motoring costs for you. A Tire for every Transportation need + + » GOODRICH BALLOON CORDS SILVERTOWN CORDS »* + » COMMANDER CORDS ¢ + + “55” FABRIC THE B. F. GOODRICH RUBBER COMPANY, Akron, Ohio In Canada: The B. F. Goodrich Rubber Company, Limited, Toroato (GoodrichTires “ Best in the Long Run” comicbooks.com