Life, 1924-08-21 · page 2 of 36
Life — August 21, 1924 — page 2: what you’re looking at
What you’re looking at
This is primarily a **advertisement for Life's upcoming "Feminine Number"** rather than political satire. The page promotes a special women-focused issue with fashion, home decoration, and lifestyle content. The illustrated figures represent different types of women readers: a fashionable Parisian woman (left), a modern working woman (right), and various character sketches. The text references popular entertainment venues (Crillon in Paris, Marshall Field's) to suggest the magazine reaches women across diverse social settings. The phrase "OBEY THAT IMPULSE" is a marketing call-to-action encouraging women to purchase the issue. The reference to a "Coles Phillips cover" indicates a known illustrator of the era. The subscription cost ($5.00) and office address (598 Madison Ave.) are standard advertising details. This represents early 1920s **consumer marketing directed at women**, emphasizing fashion and domesticity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LUPE: Published Weekly 6 Life Pub Co.. at £98 Madison Ave.. New York, N.Y. at New York, N.Y. under the act af March d, Inf. Printed fo’ U. 3. A. Raiered Ciaten “Matter at the Post Uttice Depts Subseriotion, $5.09. Vol. $4. No. 2181 Aagust 21. 1924. Entered an Second ao Second Cheade” Coprett, Tea, LVR, tn as tea, Ses 8 je from the Crillon in Paris to the Bonnie View Lake Mohonk; from the Ziegfeld Follies to the notion counter at Marshall Field’s; from sixteen to sixty— each of them is a slave to the dictates of dear old Dame Fashion, and each of them is waiting for The Feminine Number of ye ister to the Burlesque Number and the Sunday Edition—and is filled to the brim with timely sugges- tions for fashion seekers, amateur interior decorators, impromptu cooks and home-builders. The Feminine Number will be out next week. You will recognize it by its Coles Phillips cover. Use your woman’s intuition and OBEY THAT IMPULSE. 4 $1.20; Foreign, $1.40). 1 enjoy \ a) your Special Numbers. 1 enjoy, 7 your General Numbers. Please send \ ten of them to the following address: XN IN A \ Ly N N neers N N N One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) LIFE ‘\ 598 Madison Ave, \ New York City. ‘N \ There are other big numbers scheduled: Chicago, Collectors’, Election and Football. Why not obtain them all through the handy little coupon in the corner? comicbooks.com