Life, 1924-08-21 · page 27 of 36
Life — August 21, 1924 — page 27: what you’re looking at
What you’re looking at
This is **a perfume advertisement**, not a cartoon or satire. It promotes "Parfum Emeraude" by Coty, a real fragrance brand. The page features ornamental classical imagery (cherubs at top) and an elaborate decorative bottle presentation on a tasseled cushion—typical luxury advertising aesthetics of the early 20th century. The text uses flowery, mystical language common to perfume marketing, claiming the scent "differs mysteriously with each woman who wears it" and becomes "most exquisite" when warmed by skin. There is no political commentary or satirical intent here. This is straightforward commercial advertising in *Life* magazine, which regularly published both humor and advertisements. The decorative, sensual presentation reflects period conventions for marketing luxury goods to women, emphasizing mystery, individuality, and feminine allure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARFUM “EMERAUDE™ «CO 1 Y ragrant translation of the Gmerald- brilliant, inspiring caressing-and ever new — Parfum Emeraude is subtly change hil, difering m ysteriously ith each woman who wears it. Jes perfume ts most exquisite and, individ- ual when the soft warmth of the flesh has brought out its loveliest nuances. PARFUM EME Address "Dept. L-8" for *THE ART OF PERFUMING® a booklet subtly describing types of women and their expresswe pefones — COT Vine 74 Filth Floenue, New York CANADA — $5 MEGiII College Ave. Montread comicbooks.com