Life, 1924-08-14 · page 30 of 36
Life — August 14, 1924 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor content** from Life magazine's satirical section. The dominant feature is a **Boncilla facial advertisement** (left column), promoting a multi-step skincare regimen as a "comeback" treatment for aging men. The numbered steps (1-2-3-4) promise to restore youth and vigor—language typical of early 20th-century beauty marketing's exaggerated claims. The remaining content consists of **short humorous anecdotes**: - "All Through a Dream": A couple finds hidden silver in their wall, only to realize they've broken into their neighbor's cupboard—a joke about mistaken identity and misplaced hope. - "Old Home Week": A vaudeville-style joke where two men trade nonsensical answers to classic riddles, deliberately talking past each other—humor based on deliberate miscommunication. - "The Gentleman Farmer" and other brief jokes satirize modern complications in farming and outdated sayings. Right-side advertisements promote **Williams Shaving Cream** and **Garter socks**, typical male grooming products of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now to the Barber for a 1-2~3--4 , Boner, 2T what's coming to you, today. Just. settle down in Mr, Barber's and murmur, “Boncilla "Then let loose. Re- lax every muscle and stage a triumphant “come back.” The partnership of Boncilla and Barber will throw several of your years into the discard They'll fill you with the well- known “ im, vigor and verve. They'll, make a new man out 0° you. Like a congressional investi- gation, Boncilla goes deep—and it brings out the clinkers that obstruct. It puts new life into blood vessels that have been loafers for years. It irons out the wrinkl It puts the old face back in the youth class. Oh, it's 1—2—3—4 for fagged faces. Count 'em as they come —first, the Boncilla Pack. Then the Cold Cream. Next, Vanish- ing Cream. And the big finish —Boncilla Powder. And then march right out to the nearest toilet goods counter and get a Boncilla Set for “her” who awaits your coming. The Pack-O-Beauty is 50c, or if she’s your ideal, take her the No. 37 Ideal Set—full size packages in a gift box. Boncilla Laboratories, Inc. Indianapolis, Indiana Canadian Boncilla Laboratories, Ltd, Toronto, Ontario All Through a Dream Rawlinson felt that the warning was no longer to be unheeded. Three times he had dreamt that somewhere concealed in his flat was a quantity of valuable silver. “You are right, John,” said Mrs, Raw linson; “we must hunt for it.” That night they spent a considerable time in knocking the walls to find a hollow place. At last they hit upon it, and after some artistic manipulation of a chisel and a coke-hammer, Rawlinson succeeded in dislodging some bricks. There, hidden on the other side, lay the realization of his dreams. Valuable sil ver plate—only waiting for them to take it! But just as they were considering how they should spend the money it would realize, there came a furious ring, and their next-door neighbor bounced in. “What the deuce do you mean by breaking into my dining-room cupboard ?* he gasped.—Tit-Bits (London). Old Home Week (Our Own Little Vaudeville) Mike: Who was that lady I seen ya walkin’ with the other night? Ike: Sure, a fireman wears red sus penders to keep his pants up. Mike: That's right. Now, tell me, why docs a chicken cross the road? Ike: That's easy. That wasn't no lady; that was my wife. Mixe: Haw, haw, haw! That's a good one. Say, listen; betcha can't tell me why a fireman wears red suspenders. Ike: G'wan! To get to the other side, that’s why!—C. C. N.Y. Mercury. Nothing better for stuggish appetite than Abbott's Ditters. | Sample by mail, 25 eta. C. W. Abbott & Co. | Waitimore, Md. The Gentleman Farmer “Farm products cost more than they used to.” “Yes,” replied the farmer. “When a farmer is supposed to know the botan- ical name of what he's raisin’, an’ the entomological name of the insect that eats it, an’ the pharmaceutical name of the chemical that will kill it, somebody's got to pay.” —Anderson (N.C.) Intelligencer. Obsolete + AK One-half the world know how the other half lives. Pats Huh! That's an old saying that came into use before the time of telephones, flivvers, single-standard bar- bershops, senatorial investigations and radio.—Youngstown Telegram. doesn’t Situ, being introduced to golf for the first time, had hit the ball a terrific whack and sent it half a mile. “Now, where do I run to?” he cried excitedly —Toronto Telegram. | It can't get lost It can't get lost pull like it/ the new Hinge-Cap on \ Williams Shaving Cream FCO OIG ERO em OM OGG BLO ee can't get lost Taking It Off (On reading that women are losing the kissing habit) Corinna greeteth with a smile Her intimates and friends, Her lips to no embraces guile The glorious goddess lends. ‘Tis not that she is light and coy, Nor hath she grown austere, But lately, neither girl nor boy May venture overnear; Her lady friends did sometime scoff, But now ‘tis understood Corinna’s kisses don’t come off, For if they did, they would! —A.W., in London Daily Chronicle. Where Was the Haggis ? One lot included in a railway los property sale consisted of thirty-thre: bottles of whisky, one bottle of port and a bag of oatmeal. It is presumed that Scottish picnic party had mislaid its provisions—London Opinion. GARTER For CROOKED LEGS (PATENTED) Makes trousers hang straight If Legs Bend In or Out elf-adjustable It holds Socks Up—Shirt Down Not a “Form” or “Harness” No Metal Springs Pree Cuculas—Plaie Ravelope THE T.GARTERCO. ! South Bend, Indiana J Smarting skin AFTER SHAVIN relieved by massaging with cooling, antiseptic “Mentholatum comicbooks.com