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Life, 1924-08-07 · page 35 of 36

Life — August 7, 1924 — page 35: what you’re looking at

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Life — August 7, 1924 — page 35: Life, 1924-08-07

What you’re looking at

**"Times Aren't What They Were"** satirizes how modern legal restrictions have made poetry impossible. The poet laments that Romantic-era writers like Scott and Longfellow could write freely about dramatic adventures, but today any similar behavior triggers lawsuits, assault charges, and court injunctions. The joke: progress and litigation have eliminated the raw material for great literature. This reflects post-WWI anxieties about America becoming over-regulated and litigious. **"Cross Currency"** humorously proposes "refill stations" for wallets—treating money like gasoline. The satire targets economic anxiety and consumer culture: people burn through cash so quickly they need roadside refueling stops. The Rockefeller reference (America's wealthiest man) adds class commentary. **The Ipana advertisement** is a period toothpaste ad claiming soft food weakens gums, promoting their paste as a solution. While technically advertising, it reflects genuine early-20th-century dental science debates—dentists genuinely believed soft diets harmed gum health.

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Times Aren't What They Were “Times have changed,” grumbled the Poet. “It isn't as easy to find subjects you can write about as it once was. ‘Vhere’s much too much law! “Look at Scott. A wild young man mes chasing out of the West and tt makes a whole pocm out of it. Vhat would happen if you tried that lay? You'd get one stanza done {then you'd fetch up against this: “Reginald W. Lochinvar, scion of a l-known New Jersey family, was ested early last night as he was com- out of the West Shore Ferry in ew York. He was held in $1,000 bail or speeding and assaulting an officer. s excuse that he had had a date at wedding brought forth the sarcastic oinder from Magistrate Hoolihan it he ought to have been glad he dn’t kept a date with the undertaker.’ “Or take Longfellow t off an arrow and sang a song and ta poem out of them. Would he get poem. to-d He would not. He'd t something like this: ‘Supreme Court of of William y W. assault with arrow. intiff for $5,000." “And this. Massachusetts, Longfellow. Massachusetts, Smith, aviator, vs. Longfellow, poct. Action Verdict for ‘Supreme Court of Case of International Composers’ Union zs, Henry W. Long- cllow, Action for injunction to pre- vent defendant from) broadcasting a ng. Verdict for the plaintiff, with costs. “No wonder,” said the Poet, “that either writing about their feelings or going into advertising.” BL R. poets are Cross Currency We've thought it all out. What the modern motorist needs is refill stations for pockethooks. It would be so con- venient to stop by the “I'M take ten, ple or, “Fifteen will do, I think,” or, “Better fill it all up— that ought to sce me past the next road house.” wayside and say, Not that we'd restrict the system to any one company. Indeed no; we'd en- refill sta- h other. There should be signs advertising, “Stop and get Standard Currency—it makes your way asic nd, “Insist on Golden Specie—it pacifies. The only hitch in our otherwise per- fect scheme is this: How is the motor- ist to pay for the stuff? Perhaps we had better ask Mr. Rockefeller for sug- gestions. Loa, Prontsition is the greatest joke ever perpetrated on the American people, but Americans know how to laugh at it. Does your dinner gong ring up trouble for your gums HE, CHANCES are that it does. y the summons to a meal is in most cases a summons to eat soft food. True —delicious food, But soft! For it’s the smoothest pudding, the iest pastry, the creamiest sauce short, the most velvety concoc- tion—that we esteem most highly. All this is pleasing to our palates, but what about our teeth and gums? It robs them of work and stimulation. It deprives our gums of the healthy massage that keeps them firm and sound. That is why people who eat soft food should see that their gums re- ceive regular stimulation, One way to accomplish this is through the use of Ipana Tooth Paste. For Ipana is a tooth paste that stimulates the gums as well as cleans the teeth. How IPANA keeps the gums in health Under years of soft food and under- stimulation, it not surprising that gums should become soft, logy and congested. “Pink toothbrush” is the visible evidence that your gums weakening. If yourtoothbrush” shows pink,” you should begin to care for your gums at once. Ordinary methods of care not sufficient Dentists now recognize that it is just as important to keep our gums hard and firm as it is to keep our teeth clean and white, That is why thousands of practitioners have adopted Ipana in their practice and prescribe it to their patients, Many have written us that a daily massage of the gums with Ipana, after the regular brushing, has IPANA TOOTH PASTE —made by the makers proved a splendid aid in the treatment of stubborn cases of bleeding gums. For Ipana contains ziratol, an anti- septic and hemostatic known and trusted by dentists the country over. Dentists use ziratol after extraction, to allay the bleeding of the wound and to help restore the gums to their normal tonicity, Its presence in Ipana gives Ipana the power to aid in the healing cf soft, under- nourished gum tissue. Try a tube of Ipana today If your gums are tender, if they have a tendency to be soft or to bleed, go to the drug store today and buy r first tube of Ipana, Before you have finished using annot fail to note the improvement. you will be delighted with its grit- consistency, its delicious flavor and an taste, A trial tube, enough to last you Sor ten days, will be sent gladly if you will forward coupon below, I, of Sal Hepatica A A BRISTOL-MYERS CO., Dept WF 42 Rector Street, New York, N.Y. Kindly send me a trial tube of IPANA TOOTH PASTE without charge or obliga- tion on my part. Name comicbooks.com