Life, 1924-08-07 · page 34 of 36
Life — August 7, 1924 — page 34: what you’re looking at
What you’re looking at
This page is primarily a **Pepsodent toothpaste advertisement** disguised as editorial content. The headline's phrase "fighting film" refers to the yellowish coating that accumulates on teeth—not any actual combat. The advertisement explains that Pepsodent's formula addresses two problems: it disintegrates the film buildup and removes it gently. The copy emphasizes scientific claims about alkalinity and saliva's natural digestants. The small "Presidential Interjections" item is a light political satire, mocking the 1924 election cycle. It imagines various politicians (Bryan, Al Smith, Debs, Underwood) reacting to hypothetical nominations with stereotypical catchphrases—suggesting political figures are predictably characterized by their stock expressions. The page also includes minor advertisements for unrelated products (cigarette case, cigars, hay fever filter, tobacco pouch). This represents early 20th-century marketing: advertising presented as informative content within editorial pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Men Who Care / For whiter teeth are now fighting film Wherever you go among careful people you see teeth that glisten now. Millions of people every day combat the dingy film. This test will show you how. The results will amaze and delight you. Make it, for your own sake, now. Those dingy coats Film is that viscous coat you feel. Much of it resists the tooth brush, clings and stays. Soon the film discolors, then it forms dingy coats which hide the luster of the teeth. Film also causes most tooth troubles. It holds food substance which ferments and forms acid. It holds the acid in con- tact with the teeth to cause decay. Germs breed by millions in film. They, with tartar, are the chief causes of pyorrhea. Few people escaped these troubles. So dental science has found two ways to daily fight that film, One acts to disinte- grate the film, the other to remove it without harmful scourii After many careful tests, these methods were adopte: A new-type tooth paste w created to apply them daily. which | Protect the Enamel Pepsodent isis fter than enam Never use a film combatant contains harsh grit. 169 10-DAY TUBE FREE THE PEPSODENT COMPANY Dept. 159, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family The name is Pepsodent. Now leading dentists the world over are urging its adoption. Watch its effects Pepsodent also multiplies the alkalinity of the saliva as well as the starch digestant in saliva. ‘Those agents are there to con- stantly fight acids and digest starch de- posits on teeth. Every use of Pepsodent gives them manifold effect. Thus Pepsodent does essential things which old ways cannot do, The results are quickly seen and felt. No one can doubt the benefits they bring. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the ab- sence of the viscous film. See how teeth become whiter as the cloudy coats disappear. Once learn this way to whiter, cleaner, safer teeth and you will always want them. Cut out coupon now. Pepsadént The New-Day Dentifrice Now advised by leading dentists the world over CUT OUT THE COUPON NOW Protect yourself against hold-up, rowdles, etc. with this clever cigarette case nt weight metal, Looks iy like the real thing! Pull the trigger, back files the lid showing your cigarettes. Lots ‘oftun scaring yc friends, and protector. man $1.70 on do- livery plus [o Money as Pat. Pending back If not aatiefied. PATHFINDER CO., Dep, ¥108 634 Sisth Ave...Y, FOR g MEN OF BRAINS IGARS, -MADE AT KEY WEST— HAY FEVER LOGIC j..f'honoa 4 fs yt ke it? Tiny Nasol- (\\ re why nat Keep pollen out? “Tiny Nas filter —alds breathing — comfortable — hardly noticeable—it's betng done. Postpaid 1.00 RF MASALFILTER CO. Dept L, Sait Pav, Mian, Presidential Interjections Wuex Dawes heard of his nom- ination he said, “Well, I declare,” and when Davis heard of his, he said, “Ap- parently I'm nominated.” If the fol- lowing were nominated, perhaps they would be similarly laconic: W. J. Bryan: “Tut tut!” Al Smith: “Oh, boy!” ‘There now!” ‘My gracious!" Ralston: “Oh, indeed!” Debs: “Oh, mercy me!” Underwood: “For goodness’ sake!" 0. 0. S. H. Actions speak louder than words— but you can’t interest a radio fan in that kind of selling talk. WNROOP HALLENBECK CRAWFORD COMPANY, REW YORK Sublurbs A ror of literature founded by our best go-getter realtors, to describe the unrivaled attractions of towns wher. houses are sold and rented. T! school of writers owes its inspirat chiefly to the romanticists, but incli to the realists whenever sewers, gas, electricity and street openings are mentioned. The best work of our first rate sublurb writers can be found in the real estate sections of the Sunday news papers, To the true artist in this pro- fession every town is healthful, all grounds are spacious. No walking dis- tance to the station is anything but easy. Every seedling is a shade trex every room is large and airy. TI plentiful scenery is beautiful and the house itself is charming. Schools and churches are within convenient reach. Perfect is the condition of the modern house offered at a sacrifice. Sections are all best residential sections and neighborhoods are all desirable, Some adjectives held in reserve are used on occasions when the commission is likely to be large enough. Also, the price is al- ways low and the terms are reasonable. The realtors say so. Everyday Behavior N : Do you think that is a proper way to act? Dorotuy: Oh, it’s all right for the middle of the week, History is fiction in the making. 1 “ -76/ TOBACCO} “Cock! POUCH REG.U.S. Pay. OFF. Here’s YOUR Pouch yest, made for you and your pipe. Famous | Locktite fastener opens or closes pouch in | jiffy. Tobacco can’t leak out. You've always wanted a Locktite. Now, go get one! Locktite is a man’s pouch through and through— |) durable and attractive. $1 |) and up, at cigar stores and | wherever smokers’ articles || are sold. Write direct if dealer cannot supply you. IRRITATED BY SUN, WIND.DUST &-CINDERS RICOMMENDED & SOLD BY DRUGGISTS & OPTICIANS: ‘WAITS FOR PRES EYE CARE BOOK MURINE CO CHICASOELS comicbooks.com