Life, 1924-07-17 · page 32 of 36
Life — July 17, 1924 — page 32: what you’re looking at
What you’re looking at
This page contains a morality tale advertisement rather than a political cartoon. The narrative titled "ashamed" depicts a man who neglected his teeth so severely that he became socially embarrassed, habitually distorting his mouth to hide them in conversation. Only after consulting a dentist did he address the problem. The story serves as an advertisement for Listerine Tooth Paste, promoting its specially formulated cleansing medium that cleans teeth effectively without damaging enamel—a significant concern for early-20th-century dental care. The advertisement emphasizes that the formula is softer than tooth enamel yet harder than tartar. The right side shows a Boncilla Facial advertisement featuring a man's portrait, targeting male grooming and personal appearance as business assets. The bulk of the page lists donors to "Life's Fresh Air Fund," a charitable initiative providing outdoor recreation to underprivileged children—typical of Progressive Era philanthropy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Lire's Fresh Air Fund (Continued from page 23) ohn H. Parrott, Roanoke, Va... jos. R. Dilworth, N. Y. © e ashamed |: Mrs. area i i ts It brought him untold d boke Py iA, misery; yet only he Ho L” Wood, Siows City, Towa. - it himself was to blame reat Napanee panes P Mrs. R. A, Parkes, Denver, Colo, E had neglected his Me W hburne, Pino} teeth so long that he Copnelia , Watertown ‘Lod; was actually ashamed to Waotowas age 4 isi H 1 Fi a L. G, Rodec Worcester, M. visit his dentist. 3 inally he Mrs et Duval, Oakland, lif... became so sensitive about RH. Garrison, “Long sch, Cahf. .. their appearance that in con- ati: ye, 7 r Bea r. versation he habitually dis- eauiee torted his mouth in an effort Willis: Tew, : 5 Jessie B. 7 Beaten to hide them from view. “From MeL.” Hotlid: . burg. F A reasonable effort on his M. B. Brittan, San Francisco... : The Murray Babies, Garden City, own part—consulting his dentist, conscientious use of his tooth brush and the right v fss Belle Bost, Prides Crossing, Mass. Mrs. S. 5. Pt anston, Ill. . pererer ey VERSA #S To Your Assets dentifrice—might have saved him this humiliation. Choosing the right dentifrice You have heard and read a great deal about dentifrices—which ones were safe, which one best. When the makers of Lister- ine—the safe antiseptic—de- cided to offer a dentifrice, they faced much the same problem. First of all, they recognized the need of a cleansing medium that would exactly meet mouth conditions. This cleansing or polishing agent had to be just the right hardness to clean efficiently; yet not hard enough to injure that delicate, priceless tooth enamel which can never be replaced and which when once impaired exposes the tooth to decay. Cleans without harming the enamel The company’s chemists finally dis- covered a special cleansing substance that precisely meets these requirements. According to tests, based upon the “scale of hardness" scientists employ in studying mineral substances, this specially prepared cleansing medium is actually softer than tooth enamel and harder than tartar. Therefore, it cannot Scratch or injure the enamel, Yet it cleans thoroughly and leaves a delightfully fresh, clean taste you will enjoy.—Lambert Pharmacal Co., Saint Louis, U.S. 4. LISTERINE TOOTH PASTE Large Tube 25 cents DB. French. Auburn, N¥ Virginia Specd, Louisbille, Ry’ Irs. Gordon R. Campbell, Laurium, Mich ves + Lexington, Mass....... Dr. Earle C. Rice, Philadelphia... are Paul ¢ Nicholson, 'rovi- Mrs. enor it sian. F. B., N.Y. Sin wemoey' of Dallas, Tex.. Ruth Goodkind, Cites In memory of D. Sas cae Cait’ . rs. Jay aylor, Chicago... A‘ triend, El Paso, Tex.--+ W. L. Clayton, Houston, Te: Arthur, Denmead, Saranac Y.. as we Leonard Kebler, Br Henry B entiss Rutherford, N,’J. Fannie Foster Lyon, Wausau, Wis. L. Grace Jones: Charlotte, N.C c Lange. Blytheville, Ark. us B. Wellborn, Atlanta, Ga. Alexander E, O. Munsell, Balti- more, M Mrs. W Hills, 3} Dr. A.” M. Allen, Cleveia Charles M. Lum, Chatham, N. J. Mra Charles _ Jackson, Boston, N. a Cit M nt ane ‘Mater, sand J. W., A friend, Crroeee Cash, Brooklyn, Jostda MM Helmens Phiisdieipbia rances HI. Sidwell, Washington, AP. 2 MV Bienes AF Ouina, i Brockiys, Mery Elizabeth Spangler, D. ham, . DeWitt, Scranton, M. Newkirk, Philadel hia Mrs. Horace D. . Brush, Brookline, Mass... In memory of Frank Walker, Seat: Mrs. Lester Watson, Chestaut Hilt, Ruth E. Cushman, N, Y, City W. U. M., Philadelphia...... In memory of Grace Osborne Bryn Mawr, Pa...... Stuart Peabody, N. Y. City. Mrs, A. M. Sherwood, N. ca “City. Total. .ccssccsecsevccccces $33 $823 28822 82 see 8: 2 $383 San 5545: 82 833 8333 “Rss * eS ss83 8 8 HE man who stands ace- high with his banker not only has a lot of “steam” but his face proves it. One look and you see youthful vigor written there—no matter what his age. You can exchange yours for that kind of face. Order up a Boncilla Facial at your barber shop and possess this tax-free, dividend-paying asset. Make the old face show the power be- hind it. Boncilla gets down “where you live.” It brings out dirt and_ grime that soap and water never will get. It renews the circulation in blood vessels long idle, It builds up the tissues and muscles. It makes good collateral out of a poor-credit-risk face. But paste this in your hat. It takes 1—2—3—4 to make a real-job Boncilla Facial. 1—Boncilla Pack. 2—Boncilla Cold Cream. 3—Bon- cilla Vanishing Cream. 4—Boncilla Powder. Be sure you get ’em all, Then do some more getting. Stop at a toilet goods counter and get “her” a complete Boncilla Set. The Ideal Set, contains full size packages in a gift box, or there’s the PackO- Beauty at 50c that never fails to win. Boncilla Laboratories, Inc. Indianapolis, Ind. Canadian Boncilla Laboratories, Ltd. comicbooks.com