Life, 1924-07-10 · page 31 of 36
Life — July 10, 1924 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising and charitable fundraising**, not political satire. The left column lists **donations to Life's Fresh Air Fund**, a 37-year-old charitable program that provided country vacations for poor city children. Contributors' names and donation amounts are listed—typical of early 20th-century magazine practice to publicly acknowledge donors. The right side features a large **Clicquot Club Ginger Ale advertisement**. The central image shows a smiling baby's face in a circle, surrounded by illustrated figures consuming the beverage. The ad copy emphasizes the drink's "ginger tang" and refreshing qualities, ending with the slogan "Black Cow" (mixing ginger ale with cream/milk). The baby imagery was common in period advertising to suggest purity, wholesomeness, and family appeal—though by modern standards, the prominent infant face seems incongruous with alcohol-adjacent beverage marketing. No political commentary is evident; this reflects typical 1920s-era magazine layout mixing philanthropy with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Fresh Air Fund Lire’s Fars Ain Fux has been in opere- tion for the Past thirty-seven years. In that time it has expended $271,438.33 and has ven @ fortnight in the country to 45,925 city children, : ‘contributions, which ere acknowledged in Lire about three weeks after their receipt, jonld be made payable to Live's Farsi Ain Funo, and sent to $98 Madison Ave., New York City. Previously, acknowledged oe $47 Geo, M. Verity, Middket tdward_C. Clark, Chicago ink Cobb, Royersford, Pa rs. Jay H. Hart, Waterbury, Wytheville, H.. Fobes, St. Paul, i . Wagon, Brooklyn, N. Y. mG, Baer, Philadelphia M. Weld, B 88883 8835 s gfeld, Mass. Sandford, Plainfield, ames Clarke, "Manhasset, Ye a seecssees & | Barbara N.Y. Jr., Cleveland, 0. | a: ind, Saco, Me.. . D. Hubbard, Hartford, Conn. sees over thirsty throats Cool as ice with the tang ot ginger, Clicquot Club Ginger Ale swirls over thirsty throats in hundreds of cool little splashes that say Hey sparkle and freshness and ginger tang all See eres yoo9 | at ONCE. Coleermceds | Ramvarys Clicquot Club Ginger Ale is made of pure Jamaica ginger, pure lemon and lime yr oe flavorings, and the famous Clicquot spring Preceeds trom two plays Sg ay water carbonated just right! Here is ginger ey a ale! Here is the full, rich, golden color with city Galea hank Se pad its shimmer and sparkle; here is the full EG: Wasprookiray NW bouquet, the rounded, balanced flavor of Sitdred ‘and “Jehnny Lowe, real ginger ale—every drop of it refreshing, N.Y... every mouthful satisfying. They all like it. They judge ginger ale by Clicquot. They like ginger ale because they like Clicquot Club Ginger Ale. Order by the ease from Youngwood, "N, THE CLICQUOT CLUB COMPANY your grocer, druggist, MILLIS, MASSACHUSETTS, U 5. A. or confectioner. Circanort Mass... leary M. Plummer, ford, Mass....... x. Graser, 33 Thomas Davies, Cornell Widos M.-H. Zachai Isabelle R. Anonymous, Cl ESR, “Pittsburgh, P: CA Ohiney, Ne Ve S. ET. T.. Newark, Nojo20202. J. M. Johnson, Jr., Hubbard, Tex. Anna _D, Hubbell, Rochester, Arthur Elson, "Bosto Mrs. A. K. Smale, Los Charles N. Dietz, Omaha, Neb... Cash, Brooklyn, N.Y. ae Mrs.’ Antonio Ponvert, N.Y. City Hannah F. Gillender,’ Pittsburgh. (hloe Shear; Princeton, Ni Js: Pascal E. Hatch, Springfield, Tit. K. M, Dutton, Rosemont, Pa.... Aur, Belmont, Mass 838383333 23332 83838888 88 R Suns: 8 8333) PRONOUNCED KLEE-KO Qwio Clicquot Club ARILLA 5R B 8 y ooklyn. Migs Rebecca J. Austin, Rosemont, a. 1, M. F, Andover, Mass B. CoRD N.Y. Chysccesccsccss Faward i Byron, Beachwood, Me. Dr. N. W. Williams, Northamp- . ton,” Mass. S. Fi Tomben yh, Canton, fcIntosh, Pla SS5e88 oS SEy5 888888 83 88353 Helen Bayes, Ne Cy. . What a sweet, rich A friend, Buffalo, N.Y.” goodness! Cream it up Walter Gribben, Brooklyn, N.Y. like coffee. That’s called Black Cow. | comicbooks.com