Life, 1924-07-10 · page 27 of 36
Life — July 10, 1924 — page 27: what you’re looking at
What you’re looking at
This is a Kodak advertisement, not a political cartoon. The image shows four people in casual outdoor attire posing near a tree, apparently during a picnic or leisure outing. The ad's message is straightforward product promotion: Kodak cameras enable people to capture memories that provide long-lasting enjoyment when reviewing photo albums years later. The advertisement targets amateur photographers by emphasizing both the immediate fun of picture-taking and the future pleasure of revisiting prints. "Autographic Kodaks" refers to Kodak's line of cameras featuring an autographic back—allowing photographers to write notes directly on the film negative. There is no satire or political commentary here. This is simply vintage commercial messaging from Eastman Kodak Company promoting their consumer camera line at an accessible price point ($6.50 and up).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have your Ki odak ready Picture-making is fun at the time and there’s pleasure ahead—years of it—as you turn to the prints in your album. Autographic Kodaks $6.50 up Eastman Kodak Company, Rochester, N.Y . ric kodak city comicbooks.com