Life — July 3, 1924 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Putting Arcadia on the Map As a traveler's paradise America still lags behind Europe in one re spect: we have no peasantry. Our v wes fail to live up to their responsi- bility in the matter of picturesque cos- tumes and folk dances. The number of rustics sporting kilts, balloon ousers, purple knee-breeches, leather ill caps or embroidered waistcoats is sappointingly small, They could al- t be counted on the fingers of one thumb. In the pastoral provinces of New lersey, for example, where the climate is ideal for stiff bodices, peck bonnets nd Hungarian galluses, one notes Hy even a flowered snickerchief. On arkect days in Massachusetts the ingle bright spree jacket to caliven the scene. In all the length and udth of Rhode Island, not one gala much less a burnous or Turkish z. The writer spent ten days peering t the agricultural population of Indi- st without discovering anything more ul than a pink-and-green striped Something drastic should be done to cetify this state of affairs, America’s potential peasantry should be restrained rom wearing natty mail-order clothing instead of quaint costumes, and ridit 1 Fords when they should be jouncing in jaunting-cars. The plaintive note of the shepherd's pipe should supersede the offensively up-to-the-minute rau- cousness of the radio horn. Otherwise our genteel tourists will continue to go ubroad for their glamour. If it is too late to organize the thing tion-wide scale, much might yet unplished by setting apart a tract f land as a Peasant Preserve. The ondacks would do nicely. Suitably whitewashed and dotted with chalets nd edelweiss, these mountains would ke quite presentable Alps, There, simple folk in the garb of chamois hunters could frolic from peak to peak nd blithely wake the echoes at fifty cents a yodel, amusement tax included. In the valleys motley tarantella dancers could innocently disport themselves, with happy biffing of tambourines; while buxom Volendamsels klump in wooden sabot and Zorn milkmaids and swing about in Swedish move- and beside the tennis courts old Breton fisherwomen sit mending their nets. This idyllic picture gives but a faint ion of what might be done if, in- of planning tours overscas, our leading travel promoters grasped the problem and concentrated on ablish- ing the right atmospheric conditions here at home. It is high time they boomed the bucolic. LM. Twice This Week, Get a 1~2~3_4 ave the surface and you save all,” refers to houses, not faces! You must cleanse and invigorate beneath the surface of the skin to look and feel fit. When you go home tonight, say it with a face that has been sared and that matches the man you really are—a face younger and unwearied, that frames sparkling eyes and a contagious smile. There's but one effective way, and “ Boncilla Facial” is the password. Just whisper it to your barber and be prepared for a real treat. Time to Retire That Fagged Face » far below the surface and put your face in a good-as-new condition by pulling out accumulated dirt and waste, irrigating the muscles and tissues with rich, red blood and taking the slack out of your skin. But don’t miss anything. Get the whole works: 1—2—3—4! Boncilla Pack. Boncilla Cold Cream. Boncilla Vanishing Cream. Boncilla Powder. Then get just a bit more solid with “her.” Take along a complete Boncilla Set. You'll find ‘em at drug and depart- ment stores. The Ideal Set is the toppy gift, or the Pack-O- Beauty, at 50c, will ring the bell. Here's the evidence in the case. ‘The Boncilla Method is guaranteed to do these seven definite things, or your money refunded. 1—Clear the complexion and give it color. se and close enlarged pores. minate excess oiliness. 4—Remove blackheads and pimples. 5—Lift out the lines. 6—Rebuild drooping facial tissues and muscles. 7—Make the skin soft and smooth. Boncilla Laboratories Indisnapols, Ind. Canadian Boncilla Laboratories, Ltd. Toronto, Ont. comicbooks.com