Life, 1924-07-03 · page 30 of 36
Life — July 3, 1924 — page 30: what you’re looking at
What you’re looking at
This page from *Life* magazine contains vintage advertisements and humorous anecdotes rather than political cartoons. The main content includes: **"Treat 'Em Rougher"** advertises Ipana Tooth Paste, using the slogan to encourage gum stimulation through vigorous brushing. The ad addresses a real dental concern of the era: bleeding gums from soft food diets. **"Our Foolish Contemporaries"** reprints humor snippets mocking social awkwardness. One anecdote satirizes a young man's presumptuous behavior after being told about Māori nose-rubbing customs—he misses social cues. Another ridicules an overly-ambitious amateur gardener ordering absurd combinations of seeds and equipment. **"An Uncertain Life"** uses a dated racial stereotype (an enslaved person's confused status) as a metaphor for business uncertainty under taxation. The page reflects early-20th-century advertising conventions and period attitudes that would be considered offensive today, particularly regarding racial humor and gender dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28 TREAT EM ROUGHER \ a good slogan for Re, Re your gums Vf OST of the trouble we have with our a gums comes from the food we eat and the hasty way we eat it. For soft food, hastily caten, does not give the gums the stimulation that they need so much, Does your toothbrush “show pink”? As a result, many people's gums are soft and flabby, tender to the brush, and prone to bleed. Whenever the warning of the "pink toothbrush” comes, you can depend upon it that more trouble is to come. Use Ipana Tooth Paste— it stimulates the gums Thousands of dentists, aware of the neces- sity for keeping gums firm and healthy, now prescribethe use of Ipana Tooth Paste. In obstinate cases of bleeding gums, they direct a gum massage with Ipana after the regular brushing. For, because of the presence of ziratol, Ipana has a direct tonic effect on weak- ened or congested gum tissue. Try a tube of Ipana today If your gums have a tendency to be soft or to bleed, go to the drug store today and buy your first tube of Ipana. Before you have finished using it, you cannot fail to note the difference. You will be delighted with its grit-free consistency, its delicious flavor and its clean taste, IPANA TOOTH PASTE —made by the makers of Sal Hepatica A 10-day trial tube sladly sent on ve- Bristol- Myers Co. Dept. N-7 42 Rector St. lewYor N.Y. Kindly send me a trial tube of Iraxa Tootut Paste without charge or obligation on my part. - LIFE - OUR FOOLISH CONTEMPORARIES la = Too Fresh A fresh young man was introduced to a very pretty girl at an afternoon tea, His admiration was marked and of course the girl was more or less complimented. He secured permission to escort her home, was invited in, and then proceeded to ask her for a kiss. The young lady was embarrassed and wished to change the subject. “The Maoris of New Zealand,” said she, “have a curious custom. They rub noses.” “AM right. Let's do that.” —Louisville Courier-Journal. ‘Tablespoonful Abbott's Bitters, in sweetened water, after meais, is reat ald to digestion. Sample Bitters mall, 25 ets. in stampa. C, W. Abboit & Co. Balt. 3 The Amateur Gardener Gets Busy An order received by the Plantum Seed Co.: “Please send me one dozen straw- berry sceds, one bee with hive complete, one dozen plum seeds, ten square yards of grass, six wall flowers with pieces of wall and one safety lawn mower and plow combined. Send also enough bas- kets to hold the strawberry and plum crops and back combs for the honcy. The grass should be green, and the seeds a flavor unpopular with the chickens.” —Good Hardware. An Uncertain Life A group of big business men in Wash- ington were talking one evening about Government taxation. “There is no telling where we will land by the time the tax bill is settled,” said one. “Our status is as uncertain as that of an old Negro slave I once heard of. Somebody asked him whom he belonged to. ‘I don't know, suh,’ he replied. ‘Old Marse, he’s upstairs playin’ pokah.’” —Forbes. Economy! An Austrian, a professor at Heidel- berg University, left the following in- structions in his will: “I desire a third-class funeral, same to cost not more than eight florins, thirty kreutzers, because I do not like to spend a lot of moncy on things from which I derive no pleasure.” —Sans-Géne (Paris). Abbott's Bi ment of a tonic. stomachic, meets every require- C, W. Abbott & Co. = Dy math 25 cia. ta stam Baltimore, Md. Something Special Tue Wartsr (proffering bottle): Now this, sir, I can recommend high, this is five-year-old cognac to which the proprietor has added three-year-old brandy to make some especially fine eight-year-old stuff. —Le Ruy Blas (Paris). It can't get lost PO RIG ERO aoe Om MOQ RO oe Waterproof Cream! LIZABETH ARDEN announces a new cream—her Waterproof Cream. Smooth it on the face, neck, arms and hands under powder. It gives the skin a lovely silken finish—a waterproof finish! It keeps the skin fresh and attractive for hours of swimming and sports. Prevents sunburn, roughness, peel- ing, freckles. Also gives the skin a superb finish for evening. $3. Write for Elizabeth Arden’s book om the correct care of the skin. Ask also about her Beauty Exercises. 673-A Fifth Avenue, New York London, 25 Old Bond Street Paris, 2 Rue de la Paix PATHFINDER COMPANY Dept. YSR 834 Sixth Avenue Mew York comicbooks.com