Life, 1924-07-03 · page 29 of 36
Life — July 3, 1924 — page 29: what you’re looking at
What you’re looking at
This is primarily **product advertising**, not political satire. The page promotes B.F. Goodrich's "Balloon Cords"—pneumatic tire cords for automobiles, compatible with both new 20-21 inch wheels and existing rims. The image shows a large tire with wheel and fender, presented straightforwardly as a technical/product demonstration rather than commentary. The "joke" element is minimal and visual: the tire and wheel appear anthropomorphically arranged to suggest a face or profile, creating mild visual humor typical of 1920s advertising design. The text emphasizes practical benefits (comfort, safety, compatibility across car models old and new) and directs readers to Goodrich dealers for detailed information. There's no political reference or social satire—this is standard early automotive-era commercial messaging targeting car owners seeking quality tire equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ LIFE - Goodrich Balloon Cords for any Car You can equip your car with Goodrich Balloon Cords, because Goodrich makes them for 20 and 21 inch wheels (the new equipment) and also for existing wheels and rims. Whatever problem the car presents, Goodrich can equip it with Balloon Cords. Here is a chance to obtain the greater com- fort, added safety, and pleasure of Balloon Cords for any car, new or old; and get it in the Quality Balloon Cords. ... The name, THE B. F. GOODRICH RUBBER COMPANY, Akron, In Canada: The B. F. Goodrich Rubber Company, Limited, Toronto -And with Silvertown Cords «»Commander Cords +«-and drich “55's. off Goodrich offers a quality tire for every, need rae eH OUR RESEARCH DEPARTMENT INVITES SUGGESTIONS FOR NEW Goodrich, on a Balloon Cord assures you of the quality, vital to a tire. It tells you that it is the product of the same tire manufactur- ing which fathered cord tires. Consult the Goodrich dealer for expert and reliable facts and suggestions on Balloon Cords. He will advise you on the proper size for your car. Ask him to show you our Balloon Cord Information Chart, and get from him our up- to-date Bulletin, “Goodrich Balloon Cords.” Ohio comicbooks.com 27 7JSES OF RUBBER