Life, 1924-07-03 · page 27 of 36
Life — July 3, 1924 — page 27: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satire or political commentary. The page promotes Kodak's Ciné-Kodak motion picture camera to amateur filmmakers. The single photograph shows a man operating an early film camera while recording a child at play outdoors—illustrating the product in use. The image demonstrates the advertisement's central pitch: that Kodak cameras can capture everyday action (children playing, sports, recreation) and make it seem "live" on screen. The text emphasizes ease of use ("You press the button, we do the rest") and positions home movie-making as accessible to ordinary people. It also mentions Kodascope Libraries, Inc., which rented theatrical films for home projection—an early form of home entertainment distribution. This reflects early 20th-century consumer culture promoting amateur filmmaking and domestic entertainment technology to middle-class households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“THE MOTOR CRANKS THE CAMERA Movies made with Kodak case Starting with the first brave steps, childhood days are full of action. jects for a Ciné-Kodak. That’s why youngsters are such ideal sub- Movies made the Kodak way show them as you saw them—running, skipping, jumping and, as a result, the pictures seem to /ve. And so it is with golf, tennis, motor- ing, fishing, hunting—it’s still the action that gives the thrill and this you save for the screen. Pictures you make aren’t all. Motion picture dramas that have successfully run in regular theaters may be rented from Kodascope Libraries, Inc., for projection in your own home. Motion pictures the Kodak way are as simple as “still’’ snapshots witha Brownie. You press the button, we do the rest. Ciné-Kodak booklet and full information by mail, on request Eastman Kodak Company, Rochester, N. Y., tie Kodakcity comicbooks.com