Life, 1924-06-19 · page 34 of 40
Life — June 19, 1924 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine's satirical section "Our Foolish Contemporaries," which mocked notable figures and events of the era. The main satirical content includes brief humorous anecdotes: - **"Not a Moving Picture"**: A joke about Maurice Maeterlinck (Belgian playwright) being compared to a five-reel film by Hollywood standards—satirizing both Maeterlinck's pretension and Hollywood's commercial excess. - **"Racial Pride"**: A short anecdote about a Virginia family's social prejudices, poking fun at racial attitudes of the period. - **"A New Golfing Story"** and **"Extreme Measures"**: Brief comedic vignettes typical of Life's humor style. The remainder consists of period advertisements for Apollinaris water, The Biltmore hotel, Glover's (hair/skin products), Williams Shaving Cream, Horlick's Malted Milk, and Allen's Foot-Ease—products marketed to affluent readers concerned with grooming and social standing. The page reflects 1920s consumer culture and social attitudes now considered dated or offensive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For Drink e S Aloneor Mixed—is a happy drink—a bub- bling drink—a drink to pledge friendships “The Queen of Table Waters” Sole Importers: Apollinaris Agency Co., Fifth Avenue at 42nd Street, New York Dancing Continuous music, Bub- bling gaycty: sparkling life. Cool, refreshing—on | the 19th Poor of The BILTMORE NEW YORK An Easy Way to Remove Dandruff beautiful, | ns get our hair tall, of y nd three or fe mpletely LIFE - O OLISH CONTEMPO ARIES Macterlinck’s ence 1 ywood wa a five-reeler in uta blank-blank 4 York Evening Racial Pride The family from Virginia en ted from Down S¢ going out one ev th ested that she stop at the n her way home and bring i he was mending “Deed I will “Why, talian!"—Harper’s A New Golfing Story beautiful Here is a piece of real 1 vernor,” sk irchin in a bagey Piceadilly-cireu: 1 yer tral hy doncha lion Daily F Extreme Measures Sue: I have sad news for you, Jim Father ‘0 bankruptey. He all surprised. I knew he'd re every possible means to prevent our union. s-Hans (Copenhagen It can't get lost Itcant get lost Youll like it/ This is the new Hinge-Cap on Williams Shaving Cream PDO ARIQ A-BRN ee LO NOG SEO BRO Ah0g BRO em TO MOIR BLO ee Itcan't getlost It can't get lo: They all say GLOVER’S does the Business 127-29 West 241m Street New York ass tor Horlick’s The ORIGINAL \, Malted Milk DP For Infants, Children, Invalids, the Aged, etc. Avoid Imitations have you Patient: I You are a very sick man. heen drinking? don’t know —Detroit News. The R. L. Watkins Co, Cleveland, Ohio YOUR SHOES FEEL EASY IF YOU USE _ ALLEW s FOOT- EASE So Easy to Use ALLEN’S FOOT=EASE For Free Sampl Le Roy, N. Y. comicbooks.com