Life, 1924-06-12 · page 34 of 44
Life — June 12, 1924 — page 34: what you’re looking at
What you’re looking at
This page is primarily **cigarette advertising** (Reedsdale brand dominates the left column), with small humorous vignettes in the center—typical for the satirical magazine. ## The Small Cartoons The sketches titled "Our Foolish Contemporaries" mock domestic absurdities: a mother-in-law's visits ruin marriages; children playing "fire" by pretending one is a door to knock down; awkward market vendors. These aren't political satire but rather gentle mockery of ordinary social conventions and family life. The italicized quotes are foreign ("Pasquino [Turin]," "Sans-Géne [Paris])," suggesting Life presented international humor as evidence of universal human foolishness—a common early-20th-century editorial approach. ## Supporting Ads The right column features period products: Williams shaving cream, Glover's hair product, dog remedies, leg braces, and Cortez cigars—all standard consumer goods without satirical content. The page reflects Life's mixed model: serious advertising revenue funding space for satirical domestic comedy rather than hard political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= What Makes a Cigarette a Good Smoke?! 4 Beat smoke that you actually pends upon two things—the itself and the package that holds it. Given a li and a well-made ci smoker can still los lot of the original smoking qualities of the cigarette if it is posed to the air, mashed, bent, or bre So the Reeds¢ brought out with almos' much attention given to perfecting the container as to de- veloping the contents. able blend of good toba: ette generall; os, The last like the first If you find you like your first Reedsdale Cigarette you can be sure of t freshness, the same aroma, the same f ct form in every other cigarette in the ge cigarette ence of opinion, ‘wain, promotes horse racing. e do know that the Reeds ep is composed of unusually fin . and that the Reedsdale blend erred to all others by a good-sized jury igarette smokers, before it was finally adopted. Also that the Reedsdale ean be depended upon for da formity of blend and of qu: just as ¢ Mark Popularly priced e 20c. for a re now sold by tobacco dealers and their distribu- tion is being rapidly extended. difficulty in finding end you a carton of 5 pack- s (100 ciga- rettes) postpa ive a dollar. Smoke one package at a risk. If you don’t like them, return the four remaining packages and we will refund your dollar. Address Reed Tobacco Co., 116 South 21st Street, Richmond, Va. To Retail Tobaceo Merchants: If your jobber cannot-supply you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will gladly send you prepaid by parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes If you have any them we will ages of Re for the same price you would pay the | jobber. | le Cigarette has been |ouRL FOOLIS | CONTEMPO ARIES — iF . <1 Her Fatal Charm A mother-in- visiting her habit of fF just often enov aw was in the uke her daughter's husband wish he had married an orphan. One day arrived and found her ter in tears. at has happened? Has G ted you? Has he run away?” *Y-yes." (Sobbing.) “Then th is a woman in the case; to she who is she “Y-you!” “Good heavens! (Sobbing.) Ar never encouraged him to think that I —Pasquino (Turin) The New Game Lois’s and Dora's joyous shricks from yard attracted their mother's Runnir asked them what the tion. atten out, she they were doing. We're playing fire,” cried Loi athless from excitement. Fire?" bre apprehensively. “And how do you play that?’ Oh, believe it’s heaps of fun! Dora makes she’s a door and I knock her down."—American Legion We In a Pinch, use ALLEN'S FOOT-EASE Exotic One of the fruit-stall men in the city market was striving hard to add a few cents to the total of his sales. “We've got some fine alligator pears, hed the very, n't Houston Post. very young even keep a Too Young for Statistics “Fifty cigarettes a month are being manufactured for every man, woman and child according to a statement from Ann Arbor our child ¢ in our country, Fortunately, es not know it yet —E.C. A., in Detroit News. to Mr. John Harris, some of the finest men he ever We su and regular Acconpi sc M.P. cannibals. of di stion | "AT THE PRICE OF FISH NOW, 1 WOULD MAKE TWENTY-FIVE THIRTY PRANCS A DAY—IP I EVER CAUGHT ANY.” —Sans-Géne (Paris). ather said o look wallace the wa oh this Williams lather soaks up water mo- ther says queer things she told father she wished he'd take a hint from that at his class dinner tonight Williams \ ee Quick. est Beard Softener They all say GLOVER’S sees the Business ade only by the H. CLAY GLOVER CO., Inc. ( 127.29 Weat 24th Street N by noted specialiat lls how to ie. AND: TRAIN Keep fim HEALTHY and CURE DOG DISEASES How to put dog in condition, bill fea cure scratching, miner di temper. Gives twenty Gve lamer Q-W DoG REMEDIES end 150 illustrations of dogs keads, tro'ning col \berness, stripping combs, dog heures. ets. Maikd Q-W LABORATORIES Le: 19 Bound Brook, New Jersey j GARTER For CROOKED LEGS (PATENTED) Makes trousers hang straight If Legs Bend In or Out Ci |-adjustable Tt holds: Socks Up—Shirt Down Not Form” or “Harness” No Metal Springs pile Meanie oh raat THE T.GARTER CO. South Bend, Indiana Dept. 3 Cortes AGARS \>MADE AT KEY WEST.— comicbooks.com