Life — June 5, 1924 — page 48: what you’re looking at

What you’re looking at

This is a **full-page advertisement** for Holeproof Hosiery, not political satire. The illustration shows a woman in 1920s style dress lifting her skirt to display stockings featuring a peacock design—a visual pun playing on the product name and the peacock's famous display of feathers. The ad copy emphasizes that Holeproof hosiery comes in fashionable colors (Peach, Rose, Nile, Silver, Aviedale, Jack Rabbit) and promises durability ("long wear and beautiful appearance"). It notes availability in silk and silk-faced options for men, women, and children. The artist is credited as **Coles Phillips**, a prominent commercial illustrator of the era known for his fashion advertising work. This represents typical 1920s product marketing: using humor, attractive imagery, and clever wordplay to sell consumer goods.