Life, 1924-06-05 · page 47 of 48
Life — June 5, 1924 — page 47: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward advertisement for the Add-a-Pearl necklace, a real jewelry product from the Add-a-Pearl Company in Chicago. The page features a circular portrait photograph of a young girl at the top and promotes a gift concept where parents start with a small pearl strand on a daughter's birthday, then add additional pearls on subsequent gift occasions until she accumulates a complete necklace of genuine pearls. The ad emphasizes that "your family and friends will keep it growing," positioning it as a long-term investment gift. Customers could purchase additional pearls through their jeweler using the enclosed card. This represents early 20th-century consumer marketing targeting affluent families.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make Your Little Girl Happy a an f A splendid gift for a little girl's birthday, or any occa- sion. Start with a small strand, which is added to on all gift occasions each year—until she has a neck- lace of genuine pearls. Your jeweler will supply you. YOUR FAMILY AND FRIENDS WILL KEEP IT GROWING ~ = N PEARLS FOR vous : { a peat Ask Your Gael iF NECKLACE invited from Jeweler dealers only Correspondence Buy additional pearls for your Add-a-pearl neck- lace on this card. It guarantees perfection THE ADD-A-PEARL CO., CHICAGO comicbooks.com