Life, 1924-06-05 · page 4 of 48
Life — June 5, 1924 — page 4: what you’re looking at
What you’re looking at
This page is primarily **an advertisement for Life magazine itself**, disguised as satirical content. The central article, "Sweet Are the Uses of Advertisement," is a self-promotional piece encouraging subscriptions. The illustrated border—dozens of silhouetted figures in exaggerated poses of falling, tumbling, and comedic physical mishaps—represents the humorous content readers can expect from Life. This visual style was typical of early 20th-century American humor magazines. The text plays on the magazine's appeal: Life promises laughter and entertainment superior to competitors. It references subscribers receiving the magazine before "forty-five years of age," suggesting Life caters to a younger, hipper audience. The coupon at bottom invites trial subscriptions for $1 (three months), with the confident assertion that readers will become regular subscribers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sweet Are the Uses of Advertisement Don’t enzy-a sense of humor—Aave one! The ability to laugh is best in the long run. The voice with the smile wins. You'd walk a mile for a good laugh, but you don’t have to. Take a Trial Subscription for Lire instead: three months for $1. Four out of five people get it before they reach forty-five years of age. Lire is the instrument of the immortals— 99 44-100% pure. With none of its jokes or drawings aged in the wood, with editorials which have the strength of Gibraltar, it long favor by its flavor. Ask the man who owns one. ZO won Sign the Coupon on the dotted line, and send it with a dollar to us. We do the rest You'll obey that impulse eventually; why not now? Le VS | Wary New York City If you don't spend this $ for lunch, send me Lire for 10 weeks’ trial, After that, who knows but that I may become a regular sub- scriber? $5.80; Foreign, $6.60) $1.20; Foreign, $1.40) Wee i P. S.—Patronize our advertisers; we do. comicbooks.com