Life, 1924-06-05 · page 3 of 48
Life — June 5, 1924 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a **product advertisement** for the Hupmobile automobile, made by the Hupp Motor Car Corporation of Detroit, Michigan. The ad uses technical diagrams and comparison tables to argue that Hupmobile cars possess quality features ("clutch release bearing," "annular ball bearing," "roller bearings") comparable to much more expensive vehicles. The headline claims "Quality Identical With Highest-Priced Cars." This is straightforward automotive marketing from the early 20th century, emphasizing mechanical superiority to justify the car's price point to potential buyers. There is no political satire, caricature, or social commentary present — merely a manufacturer's detailed technical pitch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
» LIFE The parts-displays which our dealers are showing exhibit the transmission shafts, the gears, and the chrome nickel steel ball and roller bearings which are on a pa practicein jnuch higher-priced cars. Clutch Release Bearing — Annular Ball—Enclosed in Dust-proof Housing, with Dual Lubrication Annular Ball Bearing where Plain Bushing is often used r with Roller Bearings where Plain Bushings are often used Quality Identical With Highest-Priced Cars There is a limit to motor car quality; and it might well be supposed that only the highest priced cars reach that limit. But at point after point the Hupmo- bile displays quality identical with cars of topmost cost. The Hupmobile clutch and trans- mission are a striking instance. They are equipped throughout with roller and annular ball bearings of chrome-nickel steel, while plain bushings are common practice in many cases—as the tables show. These things are hidden away from sight, and the owner rarely if ever needs to give them a thought. Satisfaction—downright and com- plete—is what the buyer wants when he chooses the Hupmobile; and it is our business to build our car so that he is sure of getting it. Hupp Motor Car Corporation Detroit, Michigan Hupmobile Graphic Comparisons That Help to Prove Why Hupmobile is So Well Worth its Price Table No, 1, printed ba tealice, represents the highest-priced cars in America. You will note how cow oe” the Hy we their high-quality practice, as evidenced by the type of transmis. ‘able No. 2 shows cars in the Hupmobile price field. You see at a glance how much better Huger from troul bie construction fa; and why the Hupmobile is noted far lange life and freedom 8, usually made of bronze, listed so frequently oelow, are the least expensive and The shortest ved of af bearings. All ‘these Hupmobile annular bull and roller 9 are costly, long-last Clutch Gear Shaft | Main Shaft Front Bearing Front_Bearinr Annular ball! Annular ball, sting chrome nik Table No. 1| Hupmobiti __Roller tothe a Roller — ——Rolier__ Roller __ Roller Roller Plain bushing Piain bushing Plain bushing Roller Roller "Roller Roller Pisin bushing | ,| Plain bushing Car No. 12° Plain bushing Transmission | Plain bushing | ickel steel. ‘Counter Sheft Gear —Bemiog__ Roller Roller Roller Annular Ball _Rolier Plain Plain bushing Roller | Plain bushing Roller Pisin Ying | ] Rol Pisin | Plain bushing | Plain bushing | Car No. 13 | _Roller_ Car No. 14_ Car No.15~ Car-No. 16 | “Piain bushing | Piain bushing | ing | _ | Plain bushing Plain bushing | Plain bushing | Plain bushing | Clutch Release Plain housed in ¢ Plain housed in ¢ Plain bushing | Plain housed in ¢ Plain bali Plain ball tuteh be tutch | am anual tutch| grease } though cent, is commen practice, comicbooks.com