Life, 1924-06-05 · page 31 of 48
Life — June 5, 1924 — page 31: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political commentary. It promotes Eastman Kodak's home motion picture system—the Ciné-Kodak camera and Kodascope projector. The photograph shows a man operating a movie camera on a riverbank while others paddle canoes, illustrating the product's practical use for capturing recreational activities. The ad emphasizes convenience: users can film their own "favorite sports" and vacation trips, then project them at home by simply turning a switch. The marketing pitch highlights affordability (complete outfit for $335) and low operating costs. The phrase "You press the button; we do the rest" references Kodak's famous advertising slogan, positioning the company as making photography/cinematography accessible to ordinary consumers rather than professionals. For modern readers, this represents early consumer-grade motion picture technology—comparable to today's smartphone video capability—being marketed as exciting, democratic innovation for domestic use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE MOTOR CRANKS THE CAMERA Motion Pictures the Kodak Way Rushing water, swirl of spray, flashing paddles on your Ciné-Kodak and you're And then back from the trip, you have only to turn the switch on your Kodascope and once more the racing canoes swoop past you and the thrill of the moment is yours again. Nor are you limited to personal motion pictures of your favorite sports, your vacation trip, or the children. Pro- fessional releases—dramas, comedies, etc. —may be rented from Kodascope Libra- Descriptive booklet at your dealer’ press the button getting it all in motion. ries, Inc.,and projected in yourown home. Price of complete outfit, Ciné-Kodak with either motor drive or tripod and crank, Ke odascope, Screen, etc., $335 Cost of operating is less than 1/5 of the operating expense of equipment. usi standard width film, } by Eastman experts in Eastman labora and your finishing tories is paid for when you buy the film. You press the butt « sor direct from t Eastman Kodak Company, Rochester, N.Y ., Me kod comicbooks.com