Life, 1924-05-22 · page 4 of 36
Life — May 22, 1924 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement for the Mimeograph machine** (by A.B. Dick Company of Chicago), not political satire. The ornate oval frame and decorative borders mimic Life magazine's typical layout style, but the content is commercial. The ad highlights the mimeograph's practical business applications: duplicating documents quickly and cheaply to solve workplace efficiency problems. It emphasizes saving time and money compared to traditional printing—solving problems for manufacturers, educators, and offices needing multiple copies of letters, bulletins, drawings, and forms. The decorative machine shown represents early 20th-century office technology. This reflects the historical context when mimeographs were revolutionary tools for business documentation before photocopiers existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A brilliant light housands of dark places, the Mimeograph is quickly solving One manufacturer needed to get to his trade, several times each month, private and up-to-the- minute information concerning changes in his designs. Illustra- tions were necessary. But regular printing costs were prohibitive, the process too slow and subject to “leakage.” The Mimeograph quickly solved that eroblem=cand saved many thousands of dollars yearly. An educator had long wanted to make use of an improved method for conducting monthly tests. But the important new work could not be done until— The Mimeograph quickly solved that problem —and put new life and range into the entire system. Good work — great work —of that kind the Mimeograph is great problems doing in unnumbered thousands of places today. Its outstanding distinction is that it saves money—and time. But it also is the initial factor in many new kinds of important forward work. Five thousand well printed copies of letters, bulletins, draw- ings, forms, etc., make up its regular hourly grist. Designs and typewriting it reproduces on the same sheet in one simple operation. Private, economical duplication —done at great speed. Let us show you how the Mim- eograph may eliminate some of the dark places in your daily work. Send a request to the A. B. Dick Company, Chicago, for free booklet “W-5” today. comicbooks.com