Life — May 8, 1924 — page 40: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

- LIFE « Now to the Barber for a 12-34 , Facial ET what's coming to you, today, Just settle down in Mr. Barber's chair and murmur, “Boncilla Facial.” Then let loose. Relax every muscle and stage a triumphant “come back.” The partnership of Boncilla and Barber will throw several years into the discard. They'll fill you with the well-known “V's -vim, vigor and verve. They'll make @ new man out 0” you. Like a congressional investiga. tion Boncilla goes deep—and it brings out the clinkers that ob- struct It puts new life into blood vessels that have been Joafers for years. It irons out the wrinkles. It puts the old face back in the youth class. Oh, it’s 1—2—3—4 for fa, faces. Count ‘em as they come —first, the Boncilla Pack. Then the Cold Cream, Next, Vanishing Cream. And the big finish— Boncilla Powder. And then march right out to the nearest toilet goods counter and get a Boncilla Set for “her” who awaits your coming The Pack-O-Beauty is 50c, or if she’s your ideal, take her the No, 37 deal Set—full size packages in a gift box. Boncilla Laboratories, Inc. Indianapolis, Ind. Canadian Boncilla Laboratories, Led. », Ontario You Can't Please Everybody “I Want to stop in this drug. store and get a couple of tires and a roll of chickerr wire before 1 go home This is really the only complete drug store in town. Its department of men’s furnishings is really unusual and 1 all the children’s shoes here “It's a shame the way some of the 1 stores are running down, My wife tried in two of them the other day to get_a wrist watch and finally had to go toa jeweler, But this fellow never lets his stock run low, You should have scen the assortment of garden he had this spring You'd be surprised how hard it is to hold trade, though, A neighbor of mine who has always traded at this store, bought his hats here and every thing, quit him and went across the street simply because he couldn't get any quinine tablets here. I told him he ought to be ashamed, criticizing a druggist for being out of a little thing like quinine when he had the largest stock of drygoods and served the best boiled dinner in the city.” McC. H Books Received versions of Dawson, by Bennet ( ne (Dutton) The Arts Monographs: Georges Seurat, by Walter Pach (Dufheld) phs: Willam Glackens, by Daffiel) by Marguerite Bryant (Duffield). Cherry Stones, ‘ Ipotts. (Maem Mackail (Houghton , by Richmond Br Barrett (Boni eright) dy of Belmont, by St. John G. Ervine jacmillan) Way Things Happen, by Clemence I (Macmillan) ken Butterflies, by Henry Walsworth ttle, Brown) ‘A. V. Lunacharski (Dutton). y H.C. Bailey (Dutton). Barbed W Piper (Ma 4 Hind L é C. E. Montague , by Edwin Ford Charles A. Bennett Darkness, by Ethelda Daggett Hesser (iarper) Moleskin Joe, by Patrick MacGill (Harper) A Cure of Souls, by May Sinclair (Macmil lan) 4 Hunting, by Norman Davey (Doran) afety Pin, by J. S. Fletcher (Putnam) Interpreters House, by Struthers Burt (Scribner) Remembered Yesterdays, by Robert Under » (Little, Brown) Public Opinion, by Edward L ni & Live! Outward Bound, by Sutton Vane (Boni & Liveright) The First Time in History, by Anna Louise Strong (Boni & Liveright) Siege, Vy Samuel Hopkins Adams (Boni & Liveright) Tre Albert Payson Terhune (Doran) an Social History, by Allan Nevins (Holt) The Innocence of G. K. Chesterton, by Gerald Bollett (H St. Francis y Gilbert K. Cheste ank (Boni & Liveright) Thy Neighbor's Wife, by Liam O'Flaherty (Boni & Liveright) Husbands and Lovers, by Franz Molnar (Bot & Liveright) in Intimate Portrait of R. L. S., by Lloyd hourne (Scribner) Foster on Mah Jong, by R Mead) weno? MALLENGECK CHAMFONE COMPANY, RE YORK Foster (Dodd, Spring Is Here! Not forgetting the flowers that bloom, tra-la— takes pleasure in making the above exclusive dnnouncement and in calling your attention to the fact that now is the time to sow a good seed. Everybody's planting something Why not you? There's a pleasant little plant for you to play with down at the bottom of this column. Simply irrigate the plant with your best fountain pen ink and fertilize with a One Dollar Bill. Then watch it grow. It will bear fruit in the form of these special numbers . COMMENCEMENT NUMBER TRAVEL NUMBER CONVENTION NUMBER FOURTH OF JULY NUMBER We positively guarantee that this wonder-plant will yield you one copy of LIFE every week for ten joyous weeks Obey that Impulse nd One Dollar (Canadian, ; Foreign, $1.40) for ten weeks t LIFE $98 Madison Avenue, New York City ct comicbooks.com