Life, 1924-05-01 · page 29 of 40
Life — May 1, 1924 — page 29: what you’re looking at
What you’re looking at
This is a full-page advertisement, not a political cartoon. It promotes Eastman Kodak's new Cine-Kodak motion picture camera and Kodascope projector—early consumer film equipment. The top photograph shows the camera in use outdoors, with people operating it and others being filmed. The lower inset image shows people viewing projected film. The ad's appeal to consumers centers on the slogan "You press the button; we do the rest"—emphasizing ease of use. For approximately $335, buyers could film personal moments (children, family events) and project them at home, or rent professional films through Kodascope Libraries for home viewing. The advertisement targets middle-class consumers interested in home entertainment and documenting family life—a novel luxury. It positions amateur filmmaking as accessible and the finishing/processing as handled by Eastman experts, removing technical barriers for ordinary users.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MAKING MOTION PICTURES WITH A CINE-KODAK (THE MOTOR CRANKS THE CAMERA You press the button; we do therest INE-KODAK, the new Eastman invention, and its projector, the Kodascope, enable you to show in ortion on your screen the sort of pictures you turn to first in your album. Train the camera, press the button and Price of complete outfit, Ciné-Kodak ] the result is a reel of personal motion with either motor drive or tripod and pictures, obtained with characteristic crank, Kodascope, Screen, etce., 3335. | Kodak ease, that for you and yours Cost of operating is less than 1 5 of the will be priceless. operating expense ot equip And the fascination of personal photoplays isn’t all. Through Ko- ment using standard width film, and your finishing by Eastman experts in East- man laboratories is paid for when you buy the film. You press the button; we do the rest. | dascope Libraries, Inc., professional releases may be rented for projection in your own home. SEEING THE PICTURES WITH THE KODASCOPr Descriptive booklet at your dealer's or from us | fe Eastman Kodak Company, Rochester, N.Y «rie katoi cin comicbooks.com