Life, 1924-04-17 · page 39 of 40
Life — April 17, 1924 — page 39: what you’re looking at
What you’re looking at
This page is **primarily a cigarette advertisement**, not political satire. The illustration shows a well-dressed woman serving cigarettes to three men in what appears to be an upscale social setting, emphasizing luxury and sophistication. The "joke" or selling point is economic rather than satirical: Pall Mall is introducing a new smaller cigarette size at a reduced price (20 for 30¢), positioning it as maintaining quality while lowering cost during what was likely the economically challenging 1930s era. The ad appeals to masculine leisure culture—the "Luxury Hour" when "every man feels entitled to life's best"—reflecting period attitudes about class, gender, and consumption. The woman serves while men enjoy the product, reflecting typical 1930s-40s advertising gender dynamics. This is commercial messaging with no apparent political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
w Try them tonight Sor your Luxury Hour -that easy chair hour when every man feels entitled to life's best PALL MALL Specials New size-plain ends only 20 for 30¢ No change in size or price of PALL MALL Regulars [cork tip ] Enjoy the old thrill of the finest Oriental cigarette at a new price There's nothing new about the ¢Ari// you get from the new Pall Mall Spe- cials. It’s the same old exclusive Turkish thrill you've always had from Pall Mall cigarettes. Only the price and the va/ue are mew. Ina new size comes peerless Pall Mall — packed 20 in a box—each cigarette slightly smaller than Pall Mall Regulars— and with plain ends—but with the matchless Pall Mall quality faithfully retained —at 20 for 30c! WEST OF THE ROCKIES 20 for35¢ 20 for 30¢ comicbooks.com