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Life, 1924-04-17 · page 38 of 40

Life — April 17, 1924 — page 38: what you’re looking at

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Life — April 17, 1924 — page 38: Life, 1924-04-17

What you’re looking at

This page mixes genuine product advertising with social commentary typical of *Life* magazine's satirical mission. The main visual—a man's face—accompanies "betrayed," a short story about a woman whose poor dental hygiene ruins her romantic prospects. This introduces the **Listerine Tooth Paste advertisement** below, which exploits social anxiety about appearance and cleanliness to sell products. The copy warns that unclean teeth are a "liability" in conversation, reflecting period anxieties about class markers and respectability. The other advertisements (dandruff remedy, shaving cream, cigars) follow the same pattern: identifying social embarrassment, then offering commercial solutions. The letters to the editor—on war, disarmament, and press manipulation—represent *Life*'s satirical voice, mocking government propaganda and suggesting that manufactured international incidents (like a tourist's accident) could be weaponized for political purposes. This reflects post-WWI skepticism about official narratives. Together, the page satirizes how commercial and political interests exploit ordinary anxieties.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

36 * LIFE * betrayed Their first conversation betrayed the fact that she was not fastidious. T a di ance she had appeared J Lunusually neat, immacul But upon their first face-to- ing he discovered that her teeth were not clean. And he soon lost interest So many people overlook this onc matter of fastidiousn And do so in spite of the fact that in conversa tion the teeth are the one most notice able thing about you. Notice today” how you, yourself watch another person's teeth when he or she is talking. If the teeth are not well kept they at once become a liability Listerine Tooth Paste cleans teeth a tour chemists have dis~ polishing ingredient that really cleans without scratching the enamel—a difficult’ problem finally solved. You will notice the improvement even in the st few days. And you know it is cleaning safely. So the makers of Listerine, the safe anti septic, have found for you also the really safe dentifrice What are your tect ng about you today? LAMBERT PUARMACAL CO., Saint Louis, U.S.A LISTERINE TOOTH PASTE Large Tube—25 cents Sure Way to Ge' Rid of Dandruff There is one sure way that never fails to remove dandruff completely and that is to dissolve it. Then you destroy it entirely. To do this, just get about four ounces of plain, ordinary liquid arvon;apply it at night when retiring; use enough to moisten the alp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and twoor three more applications will completely dissolve and e1 tirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching of the scalp will stop instantly, and your hair will be lustrous, glossy, silky and soft, and look and feel a hundred times better. You can get liquid arvon at any drug store and four ounces is all you willneed. This simple remedy has never been known to fail. The R. L. Watkins Co., Cleveland, O. “We Want Bigger and Better Wars” (Continued from page 13) Frenchmen, (d) Albinos (all or each), drive a Ford with a Japanese tag up to a Socony service n in Hoboken, or other con venient Ic near a_ telegraph office, and obtain five gallons of gasoline, presenting in payment therefor a lead dollar or a fistful of German marks. This is what is known, in international fin—I mean, politics, as cation” and “i terference with American interests,” and it never fails to get quick results Preferably, the man in the white uniform who tends the service sta- tion should be rapped smartly wrist. This is “indignit jury to an American citizen,” simply awful. Remember “American citizen” and “American property” are — tech terms. Make sure (1) that there's oil on the premises; (2) that it's Standard Oil; (3) that the victim is a Standard Oil employee. Others t count Doxato Cary Wittias. 1697 Cambridge St., Cambridge, Mass. The Twentieth Amendment Amenp the Constitution to Pro- hibit War! W.H 876 WV The Power of the Press-Bureau As a starter I suggest a dis- armament conference in order that all Armies and Navies may be re duced to good fighting trim. Then call some hero of the last: war (George Creel?) to be chairman of a committee on public misin- formation. Within a month he could have us believing that we were threatened by the Swiss Navy, Then, when the next Amer- ican tourist tumbles off a moun in the Alps, blame the Swiss overnment, and the row is on. Prep S, Turrer. House, Cambridg Mass. The Old Gag My plan is quite simple and could easily be carried out within two weeks. It is based on Gov- ernment ownership of the press. The immediate result could easily be pictured by any cubist or futur- ist. In one short day the columns of all publications could be opened to Government propaganda designed to dope the public mind. In the space usually designated for local news. we would be told day after day that there was no escape from an other and worse war. Glancing half-heartedly through this, we would then turn to the sports sec tion, only to find that we were not prepared for such another war as must surely engulf us. Trying to change the subject, we hunt the market quotations, where we are confronted with the startling fact that foreign nations are even at this very moment plotting against Dont have tired, aching muscles Muscles balk at sudden spring ex ercise. To enjoy a spring day at your favorite sport—to start the season without suffering that disagreeable setback—make sure that Absorbine Jr is in your kit or locker Apply it promptly. As if by magic it prevents the coming on of that stiff, lame feeling. You are fit as usual the next day. You will like the agreeable odor ot Absorbine, Jr. It is easy and clean to use. Keep it handy as a first aid At all druggists’, $1.25, oF postpaid. Liberal inal bottle, 10%., posepend. W.F. YOUNG, Inc. 62 Lyman St. us. Furtively we seek the comics, but alas!) We might just as well reconcile ourselves that our very n national safety is in danger! Fifteen days of this and we would he ready to fight anybody J. Raxpie. Mexever 151 Grammercy Pl, San Antonio, ove Expense—Cool, ras, Comfortable Shaving HE verdict is now in your hands If you do not find from actual at Ingram's Therapeutic Sha ream gives you aquicker,closer purchase price. Get ajar from your druggist, or if he cannot supply yousend Soc with his name 2 address and we will mailajar direct to you. Ifyou are not entirely fied,returnthejarand our money will be re- funded. Or send 2c stamp for sample. particularly for a tender skin. Frederick F. Ingram Co. 358 Tenth S«,Detrot, Mich. te “MADE AT KEY WEST.— comicbooks.com é