Life, 1924-04-03 · page 7 of 60
Life — April 3, 1924 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The top half features a **Jacobsen 4-Acre Power Lawn Mower** advertisement, targeting wealthy estate owners. The image shows a man operating the mechanical mower on an expansive lawn, with copy emphasizing labor savings and superior cutting performance. The bottom half contains a **sketch-based advertisement for McCutcheon's Handkerchiefs** (Easter gifts). The cartoon depicts a social scene—people entering what appears to be a church or formal building—with a caption: "Mother, dear, I hope God'll notice our new Easter hats." This gentle humor plays on vanity and Easter tradition, suggesting people dress up primarily to be seen, not for pious reasons. Both ads target affluent early-20th-century readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Beautiful Estate At Lake Forest, Til. Mower Perfection Means Lawn Perfection On private lawns, from half acre up, on large estates, country places, golf courses, parks and cemeteries — wherever it is used, the Jacobsen 4-Acre Power Lawn Mower makes friends. It wins repeatedly in trial tests and demonstrations, against other power mowers, It is praised by men who have had experience with all kinds, and is repeatedly replacing other mowers after its demon stration of superior performance —A Mechanical Masterpiece, de- signed by expert engineers and entirely built in one factory devot- ed exclusively to Jacobsen 4-Acre Power Lawn Mower the manufacture ast, efficient and economical mowei ays for itself in labor of power mowers. fast. € it and 1 f that soon pays for itself in labor saved, because it cuts fully four acres a day on one gallon of gas. 2 as casily as a hand mower, You do no have to push or dreg 2 wee Mech- or five times greater ¢9: Traction wheels operate independ A Few of Its Mech does better work. | It ently of the cutting reel when neces in and out among sary to travel over walks, roadwa: hrubs, trees, etc etc. A score of other interesting and superior features of Jacobsen 4-Acre Power Lawn Mowers are explained The sturdy motor not only runs in the handsome free book. Write cutting reel but propels the mower. for it today. anical Refinements Our Special Jacohess Estate Mower |e a wonder for especially fine medium size lawns. . + Write For This Valuable Book McCutcheon’s Fifth Avenue, 34th and 33d Streets, N.Y. Handkerchiefs For Easter Gifts Y your gifts you reveal your taste or lack of it! But there's never any question about the appropriateness of fine linen Handkerchiefs. And there’s never any question about the quality when they come in a box that bears the McCutcheon Spinning Wheel = =o You can choose from a host of ¢ hand embroidered, hand initia Handkerchiefs for won someone who will like best one of brilliantly colored bits of linen that are enjoy ch a the men in your circle with one or a dozen of the initialed, corded, of taped Handkerchiefs with hemstitched or rolled hems. noms e) “MOTIIER, DEAR, 1 HOPE GoD'LL NOTICE OUR NEW EASTER HATS.” comicbooks.com