Life, 1924-03-27 · page 33 of 36
Life — March 27, 1924 — page 33: what you’re looking at
What you’re looking at
This Life magazine page is primarily **advertising-heavy** rather than satirical content. The main elements are: **Advertisements** dominate: Old English silver flatware, Ma Jong set cleaner, Horlick's malted milk, and Glover's (appears to be a medicinal/hygiene product). **"Letter Writing of To-morrow"** is a brief satirical section mocking formal letter conventions of the era—showing humorously abbreviated business and social correspondence ("Thanks. Sincerely"). **The cartoon at bottom left** shows two men, one following the other, with the caption "I KNOW THE WAY" / "WELL, ON, I'M FOLLOWING"—a mild visual gag about blind leading the blind or unquestioning obedience, attributed to a London humor publication. **"Mrs. Pep's Diary"** continues a serialized domestic humor column about a character named Emilie and her husband Samuel's philosophical musings. The **MontaMower advertisement** is the largest feature—promoting a new simplified lawnmower design ($18 direct from factory). Overall, this reflects 1920s-era Life magazine's mix of advertising revenue and light domestic satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ LIFE - Did English Silber MARROW SCOOPS MEAT SKEWERS PLATTERS HOWARD&CO NDED 186 ME. Forty PROTECT YOUR MA JONG SET Cleaning Fluid That Protects tvory and Bone and Expands Bamboo. Price $1.25 DUTTON’S. = ae t asx torHorlick’s The ORIGINAL | Malted Milk ‘ For Infants, Children, Invalids, the Aged, etc. Avoid Imitations They all say GLOVER’S does the Business fade only b; H. CLAY GLOVER CO., Inc 127-20 West 241m Street (Dept. A-2) New York City Man in Background: rottow ur, 1 KNOW TILE WAY, Man in Foreground: wicut, ON, I'M FOLLOWING. —Humorist (London). LEAD Letter Writing of To-morrow The Dinner Invit ARMITAGE Ritz-Carlton Tne Feb, 9. Srotspor The the same The Bread-and-Butt Dear Mas. Features tone Thank Sincerely March 3. Dear Fen Attaboy! The Political Ca To Voter Spifkins. The only ma if] GurrLewits Mrs. Pep's Diary (Continued from page 9) Emilie, Nor was it long before statement lack of Samuel appeared with the that a magazine article on the modern life had impre uthor spirituality him deeply sertion that civilization the rocks cquired more purpose. Whither, 1 and I drifting? quoth Sam, and he bade me ponder on it the nd there, but I feigned a sudder errand and did make the ineffective git bottle in especial the would soon be unless — indivic nstance, are yc even more so in the Sam was tapping, nor did he neither, so that when the Li arrived for dinner he was as sweet and purposeless as usual note the difference \ NewSimplified Cutters gather gress MONTAMOWER NO GEARS—NO LONG BLADES shear it of Trims and Cuts at Same Time Ten years have been 55 new MontaMower cally perfect. Designed to trim trees, shrut no hand! not pick up stones. twigs satished owners. Simple, Durable and Different No gears—no long blades to break or get out of Eight p wheels gather now ¢ cut the grass Handles as Easily as a Rake Weighs only 71; Ibs. Any we easily operate it. Particularly lawns and terraces Easily Kept Sharp MontaMower cutters resh scissors—they will last fr At the end of that time cutters can be replace new ones at no more than sharpe ordinary lawnmower n themselves like wo to four years MontaMower has one qu mon with other lewnmowes five efficient sercice on wet or swampy ground: mended for high, tough grass or thick weeds ORDER A MONTAMOWER TODAY If your dealer cannot supply. send check or draft for $18 direct to factory represented or money refunded prepaid if remittance acco guaranteed on date specific MONTAGUE MFG. CO. 148 LOUIS STREET GRAND RAPIDS MICHIGAN not is its use recom Guaranteed Delivery cha 4 nies order. Delivery J in your order [77 —— MAIL COUPON TODAY = = = = mine en ernie enced comicbooks.com