Life, 1924-03-27 · page 32 of 36

Life — March 27, 1924 — page 32: what you’re looking at

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Life — March 27, 1924 — page 32: Life, 1924-03-27

What you’re looking at

This is a promotional page for Life magazine's Easter issue, using springtime as its theme. The cartoons depict anthropomorphized animals—chicks hatching from eggs—"breaking out" to symbolize spring's renewal. The imagery plays on the phrase "breaking out," which the text explains refers to various springtime phenomena: chickens, flowers, new fashions, golf season, maple syrup harvest, and romantic love. The page functions as advertisement disguised as editorial content. It encourages readers to subscribe to Life by presenting the upcoming Easter number as desirable and urging them to "obey that springtime impulse." The coupon mentioned represents a "new lease on Life"—a pun on both the magazine's name and springtime rebirth. The overall tone is lighthearted seasonal humor typical of early 20th-century American periodical marketing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

~ae Breaking Out Everything: breaks out at this vernal Chickens .. . crocuses . . . hats hhes . the golf bug... spring fever . int F maple syrup... Old Sol... and love... not for- getting the EASTER NUMBER of if which does its breaking out Next Week. Since the whole world finds it desirable to come to Life, why not take this occasion to have Lire come to you? The matter can be easily arranged with the aid of the unobtrusive little coupon in the corner. It represents a new lease on Lire. Obey that Springtime Impulse & on / The | © 7 Coupon, comicbooks.com