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Life, 1924-03-06 · page 37 of 42

Life — March 6, 1924 — page 37: what you’re looking at

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Life — March 6, 1924 — page 37: Life, 1924-03-06

What you’re looking at

This page is primarily **advertising and commercial content**, not political satire. The main feature is a Reedsdale Cigarettes advertisement promoting their "100% package"—a protective packaging design meant to preserve cigarette quality and aroma while preventing damage in pockets. The sidebar titled "If Fairy Stories Were Reported Now" is a **humorous satirical piece** that reimagines classic nursery rhymes (Jack and Jill, Cinderella) as modern newspaper reports. It mocks contemporary journalism's obsession with factual details, police investigations, and mundane reporting—treating whimsical tales as accident reports and crime stories. The satire targets how serious, bureaucratic modern reporting strips away the charm of folklore. The page also includes small period advertisements for luxury goods (English inns, Mah Jong sets, European tours) and a Mentholatum cold remedy ad with a brief comic dialogue at bottom about a boy being "all brains, poor kid." The overall tone reflects 1920s-era magazine humor and consumer culture.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE Old English Silver BROOKLET OF HALLMARK Albemarle Park Asheville, N.C, A “perfectly charming” English Inn, in the glorious Land of the |) Sky. Southern hospitality, per fort. Open all year. Perfect Golfina Perfect Climate Wri w Booklet “L” BUY YOUR Mah Jong Sets DUTTON’S BOOK STORE Prices $2.50 to $500 Come and see the latest thing in Coynting Sets and Racks 681 FIFTH AVENUE NEW YORK 2 So | 33 If Fairy Stories Were Reported Now (Cont d from page 23) of gravity, they fell down a cline near this town. The skull. The slightly hurt—Jill, shock and lacerations. badly injured—Jack, a f It was reported that the two had fallen while seeking water on a hilltop The police, unsatisfied with the story are investigating Detroit, = Micu been made to th goose which goes stairs, downstairs and of various residents. investigating Loxpox, ExG.—Union s turers thre voiced the use of a n slipper worn named Cinderella ball. The matter is Comparisons Jesse James, says the H Telegraph, may have been all he w he never ch ed seventeen dollars anthracite Doesn't the low for any progress in th TOUR EUROPE FOR $425 30 days of delightful travel. An unusual oppor- tunity to see at moderate cost, that the Old ee Sage ee eee : = 2 Dooklct'N-6. Sailings from May to September, GATES TOURS—Founded 1 “ World Travel at Moderate Cost’ cleared up quickly by applying in the nos- trils antiseptic, healing ‘Mentholalum rite for free sample Mentholatum Co., Buff: Y.,Wichita. Kans. THE CURSE Lisa: 1 DON'T WANT TO "URT Yo NULL, BUT THAT BOY OF you SEEM TO BE MADE FOR EARTH SOME‘OW ell: ' pos’t? why nor? a: WELL, E SEEMS "E'S ALL BRAINS. POC These cigarettes are ina 100% package What we mean by a 100: package that delivers eg cigarette in perfect con smoker. Such a package must preserve the original aroma of the tobacco, and pre- vent both drying out and absorption of moisture. Such a package must also preserve the original form of the cigarettes, and protect them from crushing, bending, package is a nd every tion to the | and breaking We believe that the new proved container in which are packed comes pretty close to the perfect pocket package. The outer box is light and comfortable in the pocket, yet strong enou; to give quate _ protec- tion. The in- ner wrapper retains the aroma and excludes mois- ture. By means of a littl at on nd of the ou! . age pt entirely closed whil pocket, and never opened more just enough to permit shaking ou single cigarette at a time. We have taken the trouble to get th improved package because we believe that the Reedsdale Cigarette is worth it—and because the kind of men we ex- pect to smoke Reedsdales take cigarettes with some seriousness. Such men do not like to offer their their | friends, nor smoke themselves, smashed | and lor -sided cigarettes fished out of a flattened, twisted packet that looks the wreck of the Hesperus. So, we repeat, “You're sure to like the pack: . and very apt to like the cigarette. Over of the men who have tried Reedsdales at our risk have voted for them. Kx Reedsdale Cigarettes are package of twenty. They by many tobacco dealers, and their dis- tribution is being rapidly extended If you have any difficulty in finding them, we will send you a carton of 5 packages of Reedsdale Cigarettes (100 cigarettes) postpaid for a dollar. Smoke | one package at our risk. If you don't like them we will return your dollar for the four remaining packages. Address Reed Tobacco Co., 110 South 21st § Richmond, Va To Retail Tobacco Merchants If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Richmond, Va., will gladly send you prepaid by parcel post a car- ton containing one hundred or two hundred Reedsdale Cigarettes for the same price you would pay the jobber. 20c for a > now sold comicbooks.com