Life, 1924-01-10 · page 32 of 44
Life — January 10, 1924 — page 32: what you’re looking at
What you’re looking at
This *Life* magazine page contains mostly **advertising** (Reedsdale Cigarettes dominates the left side) mixed with a humor section titled "Our Foolish Contemporaries." The humor pieces are brief anecdotes mocking human behavior: - **"No Time to Scold"**: Children disobey their parents' instructions, but the mother can't scold them because the taxi meter is running expensively—priorities humorously inverted. - **"Different Crosses"**: A Black porter mistakes a Red Cross charity button for a KKK pin, reflecting contemporary racial anxieties and the KKK's actual prominence in 1920s America. - **"Our Lady of the Snows"**: A bet that Canadians are so even-tempered nothing upsets them—except insulting their country's climate. These pieces rely on gentle, period-specific satire about class, nationality, and social conventions. The magazine positions itself as sophisticated commentary on everyday foolishness among readers and public figures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What Makes a Cigarette a Good Smoke? Ts smoke that you actually get de- nds upon two things—the cigarette and the package that holds it. Given a likable blend of good tobaccos, and a well-made cigarette generally, the smoker can still lose a lot of the original smoking qualities of the cigarette if it is ex- posed to the air, mashed, bent, or broken. So the Reedsdale Cigarette has been brought out with almost as much attention given to perfecting the container as to de- veloping the contents. The last like the first If you find you like your first Reedsdale Cigarette you can be sure of the same fresh- ness, the same aroma,the same perfect form in every other cigarette in the package. We cannot promise every reader of ibis magazine that he will like the Cigarette better than any other that he has smoked. Difference of taste keeps several large cigarette factories going—just as dif- ference of opinion, according to Mark Twain, promotes horse racing. Rut we do know that the Reedsdale Cig- arette is composed of unusually fine to- baccos, and that the Reedsdale blend was preferred to all others by a good-sized jury of cigarette smokers, before it was finally adopted. Also that the Reedsdale can be depended upon for day-in, day-out uni- formity of blend and of quality, Popularly priced Reedsdale Cigarettes are 20c. for a package of twenty. Thcy are now sold by many tobacco dealers and their distribu- tion is being rapidly extended. If you have any difficulty in’ finding them we will send you a carton of 5 pack- ages of Reedsdale Cigarettes (100 ciga- rettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them, return the four remaining packages and we will refund your dollar. Address Reed Tobacco Co., 106 South 21st., Rich- mond, Va. To Retail Tobacco Merehanis If your jobber cannot supp 'y you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will glad'y send you prepaid by parcel post acarton containing one hun or two hundred Reedsdale Cigarettes for the same price you would pay the jobber. + LIFE - OLISH CONTE MPO ARIES a_i No Time to Scold A Boston physician who was on a Western trip with his wife wrote home that they would return Monday on the 10 P.M. train. Their’ two children, aged nine and eleven, wanted to meet them, but received very definite instructions not to do so. When the parents arrived at 11:30, their train being an hour and a half late, they were surprised to see Ernest and Alice waiting for them on the platform. The mother hurried forward to ex- postulate, but was cut off by the shrill voice of Alice crying, “Hurry up, Mother! Don't stop to talk. The taxi's up to $7.60 already.” —Boston Transcript. In a Pinch, use ALLEN'S FOOT-EASE Different Crosses The dusky porter of one of the photo- play theatres found a Red Cross button the other day, and bringing it to the box office he inquired : “What's dis?” “Oh,” said the cashier, “that shows you have subscribed a dollar to the Red Cross fund.” “Goodness,” said the man, “I was afraid to put it on me because I thought it was a klan pin.” —Youngstown Telegram. Our Lady of the Snows “That's the best-natured fellow I ever knew. I'll bet five dollars you can’t say anything that will make him mad.” “Done. He's a Canadian, isn’t he?” Yes,” “Then you can pay in advance. I'm going to tell him something about Canada being a cold, Arctic country.” —Buffalo Express. Knew Them of Old Youxe Writer (to critic): Maitre, 1 am Lacolombe, the poet; possibly you are acquainted with my verses. Critic: Indeed I am, young man. I was acquainted with them even before you were born.—Le Rire (Paris). Pedantry First Inepriate: Hic—I'd like to— hic—go home. Secoxp Ineprtate: That's —hic—a split infinitive—Columbia Jester. “For what was Van Dyke distin- guished?” inquired the teacher. “His beard,” replied a girl student. —Wichita Eagle A woman’s secret society has been formed in America. It sounds impossi- ble.—London Opinion. fits: always blames one of us children if he loses anything, now why did you let them play with my shaving cream the cap is lost again, you probably lost it your- self answered mother, no said father the manufacturer did it for me when he put on a cap that wouldn’t stay on. Time to Re-tire? Buy 6 BeLuans Hot water Boe Sure Relief SELL-ANS FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE comicbooks.com