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Life, 1923-12-13 · page 29 of 36

Life — December 13, 1923 — page 29: what you’re looking at

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Life — December 13, 1923 — page 29: Life, 1923-12-13

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a Pepsodent toothpaste advertisement featuring a glamorous woman's portrait and the headline "One Beauty." The ad represents early 20th-century marketing strategy: it explains a scientific "problem" (invisible film coating teeth) that the advertiser claims to have solved. The copy promises prettier teeth through this new product, citing endorsements from "dentists everywhere" and "careful people of some 50 nations"—typical persuasion tactics of the era. The left column contains book reviews from *Life*'s "Life and Letters" section, discussing novels by various authors. These are literary criticism, not satire. **There is no political cartoon on this page.** The imagery is purely commercial—a beauty advertisement designed to sell toothpaste by appealing to vanity and manufactured anxiety about dental hygiene.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life and Letters (Continued from page 20) too much for her, so she gives up young sweetheart without much nd returns to her worldly mother lderly suitor in St. Paul. There's m for you. liss Boyd herself is a little like her «. “Lazy Laughter” would have a great book if she hadn't weak- I've an idea, however, that she pull off something pretty good f these days. She has the touch jacket of “The Terms of Con- by Howard Vincent O'Brien . Brown), reads “A fascinating ive of ambition, youthful revolt t parental guidance, marriage, courage and honesty bitterest _ trials.” pausing a second to re- how much happier the blurb ‘s lot is than the reviewer's, I 1 up the book at my own risk and ilong simply because the opening sation took place in the summer and it struck me that a novel n in modern times and not laid m would be genuinely refreshing. have a small cap with a band ig the legend “McKinley and rt,” and there are moments when ry sentimentalizes my better judg- itic love, ten by life's he Terms of Conquest” is about a try boy who hitches his wagon to a and manages to keep the star from ting. The reader knows from the t that the hero will succeed from fact that he almost breaks down n somebody lends him a copy of Lives. As early as page 82 “Poverty like that isn’t ident—it’s somebody's crime!” h frightened me into thinking the le thing was going to turn into ialist_ propaganda any minute, but loesn’t. I survived several similar sequent shocks, and am able to tell that the hero’s last words—you believe it or not, but I quote ver- tim—are, “I’m only forty-five, and © got my health.” . E. M. Detartetp, ever since “The ‘icel_ of Achilles,” has been one of favorite novelists. Her new one is \ Reversion to Type” (Macmillan), 1 her skill in characterization leaps out at you again, although the story his time amounts to little. I recom- mend it, nevertheless. I don’t believe she could be dull. “Tre Licht Gurtar,” by Arthur Guiterman (Harper), is a pleasant col- lection of characteristic verse, some of which has appeared in Lire. Diana Warwick. One Beauty Prettier teeth— easily attained Just combat the film There is a way to prettier teeth. Many of your friends employ it. You see the results wherever you look today. Dentists everywhere advise _ it. Careful people of some 50 nations use it now. A ten-day test to show you what it does is offered for the esking. Don’t you think that you and yours should learn what millions now know? That cloud is film Your teeth are coated with a viscous film. You can feel it with your tongue. Despite all brushing, much of it clings and stays. Soon it becomes discolored, forming dingy coats. Then teeth lose their luster. Film also causes most tooth troubles. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. It breeds mil- lions of germs. They, with tartar, are the chief cause of pyorrhea. No ordinary tooth paste effectively combats film. So coated teeth and tooth trouble became almost uni- versal. Protect the Enamel Pepsodent disintegrates the film, then removes it with an agent far softer than enamel. Never use a film com- batant which contains harsh grit. Pepsadént REG.U. PPSOGeENt The New-Day Dentifrice A scientific tooth paste based on modern research, now advised by leading dentists the world over. Better methods now Dental science has now found two ways to fight that film. One acts to disintegrate the film, the other to re- move it without harmful scouring. Able authorities proved these meth- ods effective. Then a new-type tooth paste was created to apply them daily. he name is Pepsodent. The use has now spread the world over, largely by dental advice. To people of every clime it is bringing whiter, cleaner, safer teeth. Pepsodent does other things essen- tial. It multiplies the alkalinity of the saliva, there to neutralize mouth acids. It multiplies the starch digest- ant in the saliva. That digests the starch deposits which may otherwise form acids. Thus every use gives manifold power to these great natural tooth- protecting agents. This test will tell You can prove these things by a simple test, and that test will delight you. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as the film-coats disappear. You will want these results when you know them. Cut out coupon now. 10-Day Tube Free '*” THE PEPSODENT COMPANY, Dept. 503, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com