Life, 1923-11-22 · page 4 of 34
Life — November 22, 1923 — page 4: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward advertisement for the Packard Single-Eight automobile, published in *Life* magazine. The ad emphasizes that Packard engineers have achieved unprecedented advances in luxury, control, and performance. The text claims the Single-Eight represents "the ultimate degree of fine motoring" and that "principles never before applied to a motor car" made this possible. The image shows a side profile of the elegant, enclosed automobile against a radiating background. The ad notes the Single-Eight came in nine body types and the Single-Six in eleven types. This reflects early 20th-century automotive advertising's focus on engineering innovation and luxury as status markers for affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SA aod es $254 CARUENLEN S —o4 Fy EMPIRES SSI The Packard Single-Eight is the literal embodiment of the ultimate degree of fine motoring. Principles never before ap- plied to a motor car have made possible a luxury of. riding, control, and perform: ance beyond anything here- tofore recorded. It is significant that this great undertaking was in the hands of Packard engineers. In the minds of American motorists this establishes, onceand forall, the high char- FEA oh ee erie ey SERRE ee oe oy ERE, SE won Cee cE acter of the achievement. But, naturally, an advance into the higher realms of motoring so pronounced and unprecedented is difficult to describe. It is best under’ stood only after you have had the unique experience of riding in the Single-Eight. Packard Single-Eight Furnished in Nine Distinguished Body Types, Open and Enclosed Packard Single-Six Furnished in Eleven Popular Body Types, Open and Enclosed comicbooks.com