Life, 1923-11-22 · page 29 of 34
Life — November 22, 1923 — page 29: what you’re looking at
What you’re looking at
This is a Pall Mall cigarette advertisement, not political satire. The page depicts a social scene where a waitress serves cigarettes to well-dressed men in what appears to be an upscale establishment, reinforcing the product's association with sophistication and leisure. The ad emphasizes that Pall Mall has traditionally been expensive ("a shilling in London—a quarter here"), positioning it as a luxury good for men of refined taste. The innovation being advertised is that manufacturing efficiency now allows the company to offer a smaller version—"20 for 30¢"—making the premium brand accessible to ordinary smokers. The phrase "For the man tonight for your Luxury Hour" frames cigarette smoking as an affordable indulgence. No caricatures or political references are present. This reflects early-20th-century advertising that openly promoted smoking without health warnings, targeting male consumers' aspirations toward genteel living.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ei Md Now within the reach of every smoker Famous PALL MALLS—new size 20 for 30¢ Incomparable Pall Mall! For years, in its famous red and gold box, it has been the Try them tonight inseparable companion of to- r i. Hi bacco connoisseurs. Men with a taste for life’s bet- -that easy chair hour ter things have gladly paid “a when every man feels shilling in London—and a . “C5 quarter here” for ten Pall entitled to life’s best Malls—and considered the PALL MALL Specials purchase the best cigarette buy. New size-plain ends only But increased manufacturing 20 for30¢ efficiency has performed a new miracle. It has producedanew No change in size or price Pall Mall value—20 Pall seca re Mall Specials for 30c. The same regal quality cigarette —slightly smallerin girth, but with plain ends on/y, and with theinimitable Pall Mall Turk- ish excellence left intact. For you who have forgotten the taste of superlative Turk- ish tobacco, here’s a real treat —at a purse-easy price. Try these new size Pall Malls tonight—20 cigarettes for 30c —when your smoke-taste is keenest, and you’ve the time to relish each whiff. Soon you'll be smoking them ex- clusively. ‘20 for 30¢ WEST OF THE ROCKIES 20 for 35¢ comicbooks.com