Life, 1923-11-15 · page 37 of 40
Life — November 15, 1923 — page 37: what you’re looking at
What you’re looking at
This is primarily **advertising and house promotion**, not political satire. The page contains four advertisements: 1. **Shoe Lacing Hooks** (top left): A practical product advertisement emphasizing consumer choice—"insist on having what you want"—reflecting early 20th-century consumer advocacy messaging. 2. **Wetzel Tailors** (top right): A clothier advertisement showing a well-dressed man, established 1876, targeting affluent clientele seeking quality tailoring. 3. **Social Commentary Cartoon** (bottom left): Shows three well-dressed people in a parlor with caption "OTHERWISE THEY ARE ABOVE REPROACH." The joke appears to reference hypocrisy—people who appear respectable in public but whose private behavior contradicts their social standing (meaning unclear without fuller context). 4. **Life Magazine Self-Promotion** (bottom right): The magazine advertises itself as humorous and civilizing, promoting subscription with a special offer ($1 for ten weeks). Emphasizes laughter as evidence of civilization. The page reflects 1920s consumer culture and Life's identity as a humor and satire publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
common-sense evidence — or footy that the shoes de for the wearer's convenience—Shoe Lacing Hooks. Your retailer can sell you shoes with lacing Insist on having what you want! Established 1876 2and 4 E.Forty-Fourth Stree NEW YORK ETZEL are tailors for men de: be groomed correc every detail—it been their privilege to serve a distinguished clientele. ©1925, WerzeL LOVE May Make the World Go Round But LIFE Makes It Laugh. Readers of if do laugh, and laughter is an evidence of a certain degree of civilization, as well as medicine for many an ill. The brightest joke, the cleverest bit of fun of the day, will be found in LIFE, with Its Laugh on Every Page. Subscribe and have the real enjoyment through the winter of keeping in touch with current jests and other matters, too. Try it for six months, or try our Special Offer Enclosed find One Dollar (Canadian $1.20; Foreign $1.40.) Send LIFE for the next ten weeks to OTHERWISE THEY ARE ABOVE REPROACH. LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 (113) comicbooks.com