Life, 1923-11-15 · page 33 of 40
Life — November 15, 1923 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward perfume advertisement for L'Origan de Coty, placed in Life magazine (page 31). The ad features a luxury fragrance bottle against an ornate circular backdrop. The copy employs the marketing language typical of 1920s-30s high-end cosmetics advertising: appeals to sophistication, elegance, and aspirational femininity ("the favorite of lovely women of the world"). The address line references "The Art of Perfuming," suggesting Coty offered educational materials to consumers. The company, Coty Inc., was a real New York-based perfume manufacturer. There is no political content, social commentary, or satire present. This is period advertising designed to associate the product with refined taste and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
|e ORIGAN oe CO) | —S\spreme— incomparable, L’ORIGAN de COTY — the favorite of lovely onl of the world—surrounds them with the perfume cwhich expresses their delicate sophistication, their imperious poise and grace. Address “Dept. L-II" for . 6 “THE ART OF PERFUMING” od dereprane pine mguss = COTY ne. 74 Sian ae a Yorks comicbooks.com