Life, 1923-11-08 · page 34 of 36
Life — November 8, 1923 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with brief editorial commentary. The main content includes: **Advertisements:** - Old Hampshire Vellum stationery - The Homestead resort in Hot Springs, Virginia - Allen's Foot-Ease powder (athletic/medical product) - Milano pipes and Liquid Arvon dandruff treatment **Editorial "Broadcastings" section** contains two satirical observations: 1. **On police conduct**: A humorous anecdote about a Scottish constable testifying about a drunk driver, using cautious language ("I did na take a sniff") to avoid making accusations—social commentary on evasive authority figures. 2. **On movie titles**: Criticism that cinema audiences read slowly (max one 10-letter word per second), forcing screenwriters to use only 18-word titles with simple vocabulary. The piece mocks this dumbing-down of entertainment. Both passages use gentle satire to critique contemporary social conditions—police incompetence and mass-audience limitations—typical of Life magazine's satirical approach during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 LIFE Ask your stationer for it| Old Hampshire Vellum “cA Stationery of Distinction” A substantial, rich-looking paper. In quire boxes (24 sheets and 24 envel- opes); also, quarter reams (125 sheets) and % M envelopes (125 envelopes) in a variety of styles and sizes. Priced at $1 the box and upward. Sold wherever fine stationery is found. If your stationer cannot sup- ply you, write for samples, select the stationery you desire, and we shall be glad to oblige you on receipt of re- mittance. A usable packet of Specimen Sheets and Envelopes will be sent on receipt of roc. Sid Gampshive Stationery Ita popularity proves its worth HAMPSHIRE) PAPER COMPANY Fine Stationery Department E South Hadley Falls, Mass. Galt in the high all eghanies- e year round at— The HOMESTEAD Christian S.Andersen, Resident Mgr. Hot Springs Virginia Booklets and information on request Broadcastings (Continued from page 20) the passengers, and arrest them en bloc for drunkenness. Occasionally a tourist attempts to assert his rights as a citizen. He is promptly blackjacked, since the Fourth and Fifth Amendments to the Constitution protect a citizen from be- ing unlawfully searched and not from being unlawfully smelt. It reminds one of the cautious Scots constable who was testifying in the accident case. “Was the plaintiff drunk?” he was asked. “A-weel, I would na go so far as to say that,” he replied. “Well, did smell liquor ?” “Now you may think it verra foolish he of of me,” the constable answered, “but I did na take a sniff.” xe * saturation industry, Wuat became of the point in the automobile which was slated by the statisticians to have reached more than three years ago? Nobody has such poor luck in the matter of prophecy as a statis- tician. He predicts with an air of finality that the available supply of pe- troleum is 2,648,389,000,000 barrels and will be exhausted by August 23, 2189, and inevitably on August 24, 2189, a new field is developed which another statistician estimates will yield several billion gallons more. There comes a moment in the life of ev statistical prophet when he snaps his fingers and exclaims, “Gosh! I never thought of that!” se 8 been A sap commentary on popular edu- cation is the difficulty with which moving picture audiences read mov- ing picture titles. It is estimated upon competent authority that one word of not more than ten letters cannot be read by the average audience in less than one second. Consequently it is not expedient to write a title of more than eighteen words, because eighteen seconds is a long period in the dura- tion of a picture, and the audience will in the meantime have lost the thread of the story. Titles also are carefully edited to suit the limited vocabulary of the average audience. Hence, when moving picture titles are eliminated altogether, which seems to be inevitable, the title writer will be- come either an author of juvenile fic- tion in words of not more than two syllables, or he may gain a livelihood at recasting news matter for its eco- nomical dispatch by telegraph. And it is for audiences such as these that the Stark Youngs of the country are struggling to improve pictures. Coming next week—The Football Number of Lire—On sale at all stands. Everybody up! WYNKOOP HALLENBECK CRAWFORD COMPANY, NEW YORK | ALL THE Big Foot Ball Teams ARE USING ALLEN'S FOOT=EASE The Antiseptic, Healing Powder to shake into the shoes for corns, bunions calluses, blisters and sore spots. It takes the fr tion from the freshens the feet gives instant reli t tired, aching, — swollen feet. Shake Allen’s Foot= Ease into your shoes befo going into the game on the links and notice the difference in r comfort. You ca your best at Golf or Tennis when your feet hurt Allen's Foot =Ease stops the hurt. The government suppli. 1,500,000 Ibs. of Powd for the Feet to the troops during the war. In a Pinch use Allen's At dealers everywhere. ASK FOR ALLEN’S FOOT=EASE Foot = Ease. “There is somethi fine about it $350 and up Wa. DEMUTHe(0. at the better smoke shops NEW YORK An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don't. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your | dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Obie, comicbooks.com