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Life, 1923-11-08 · page 33 of 36

Life — November 8, 1923 — page 33: what you’re looking at

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Life — November 8, 1923 — page 33: Life, 1923-11-08

What you’re looking at

This page is primarily **advertising and book reviews**, not political satire. The main content comprises: **Book Reviews (left column):** Discussion of new humorous literature, including translations of classic comic works like "Master Tyll Owlglass" and "The Legend of Ulenspiegal," plus contemporary American works by Philip Guedalla and Carl Sandburg. **The Central Image & "Your Hidden Beauty" Advertisement (right side):** A large photograph of a woman's face accompanies a Pepsodent toothpaste ad. This reflects **1920s beauty culture standards**—the advertisement's message that whiter teeth enhance feminine attractiveness represents era-typical marketing linking dental hygiene to romantic/social appeal. The "film" on teeth was a genuine concern marketed heavily during this period. **Minor Ads:** Include dog remedies and other products typical of Life's commercial content. There is **no political cartoon or satire** on this page. It's a straightforward mix of literary criticism and period advertisements reflecting early twentieth-century consumer culture and aesthetic values.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Some New Books Humor seems to be going pretty well at the moment, in literature. The English translator of a monumental classic of humor remarked the other day that much of the success of an earlier edition of the work must be jgned to the appeal which it makes to the increasing sense of humor which is to be found in England.” It is, at least, a matter for readers with a fancy for humor to note that fairly recently two different translations of this historic book have been issued in “ngland and imported to this country, ivaling each other in the care given to the handsomeness of their physical effect. The book, doubtless far from verybody knows, is one which it is not oolish to say is comparable with Ra- 1 and “Don Quixote.” It is, as the title is presented in one of the versions, “Master Tyll Owlglass” (Dutton), in me volume, with somewhat Doré-esque Illustrations. This version has been lone from medieval German texts. The vther, called “The Legend of Ulen- spiegel” (Doubleday), in-two volumes, is from the famous Flemish master- piece of Charles de Coster. May the hardy-hearted publishers of these haz- ardous ventures not fail of some reward. eee “Our chief living maker of bons- mots” is a title which in England has been conferred upon Philip Guedalla. Curious that it is so difficult to put your finger on the bons-mots in his “Masters and Men” (Putnam). Or on anything like electric ideas, either. In his book of miscellaneous review articles one may very cheerfully skip about. “The Triumph of the Nut” (Holt), by Christopher Ward, is a collection of lit- erary parodies of American make which are capital things of their kind, full of good fun. Carl Sandburg has a new volume of “Rootabaga Stories” —“Rootabaga Pigeons” (Harcourt, Brace), which exhibits no end of a sense of the ridiculous. Re CoH. | Next week—Lire’s great Football | Number—On sale at all news- | stands. I an CURE DOG DISEASES How to put dog, in condition Kil Geas, cure scrat temper. Gives twenty-five famous Q-W Doc REMEDIES and 150 illustrations of dogs leads, tr collars, harness, stripping combs, dog houses, etc. failed free, Q-W LABORATORIES | Ee 19 Bound Brook, Ne j Your Hidden Beauty Remove the film and see it Millions have revealed a_ hidden beauty through a new way of teeth cleaning. They have gained a new charm in whiter teeth—often a supreme charm. The method is at your command. The test is free. For beauty’s sake and safety’s sake, see what such teeth mean to you. Teeth are coated Teeth are coated with a viscous film. You can feel it now. It clings to teeth, enters crevices and stays. Food stains, etc., discolor it. Then it forms dingy coats. Tartar is based on film. Old brushing meth- ods left much of that film intact. So beauti- ful teeth were seen less often than now. Tooth troubles be- came almost univer- sal, for film is the cause of most. Film holds food substance which fer- ments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Dentists alarmed The increase in tooth troubles be- came alarming. So dental science searched for ways to fight that film. Two ways were found. One acts to Pepsadéent FEPSOGENt The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful grit. Now advised by leading dentists the world over. harsh grit. Protect the Enamel Pepsodent disintegrates the film, then removes it with an agent far softer than enamel. film combatant which contains curdle film, one to remove it, and with- out any harmful scouring. Able authorities proved these meth- ods effective. Then a new-type tooth paste was created, based on modern re- search, Those two great film com- batants were embodied in it. The name of that tooth paste is Pep- sodent. It is now advised by leading dentists the world over. In some fifty nations careful people use it. Five new effects Pepsodent brings five results which old ways never brought. One is to multiply the alka- linity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. One is to multiply the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Thus every use gives manifold power to these great natural tooth-protecting agents. Never use a Learn what this new way means to you and ours. Send the coupon for a 10-Day Tube. Note’ how clean the teeth feel after. using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. You will be amazed and delighted, and. will want those results to continue. Cut out the coupon now. 10-Day Tube Free ™ THE PEPSODENT COMPANY, Dept. 423, 1104 S. Wabash Ave., Chicago, Til. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com