Life, 1923-11-01 · page 4 of 41
Life — November 1, 1923 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement for Life magazine**, not a political cartoon. The illustration shows a man relaxing in a chair while reading Life, with his wife offering him a book titled "Life" and saying "Maybe this would help you to get them into your head." The joke is domestic humor: the husband is so absorbed in Life magazine that his wife sarcastically suggests the publication itself might help educate him. The accompanying text encourages holiday subscriptions, arguing that Life's humor and content will help readers endure the stressful Thanksgiving and Christmas season "with a smile." The "Greeks" reference in the opening caption appears to be a classical allusion (likely to the phrase "it's Greek to me"), playing on the theme of comprehension/education. This is essentially a lighthearted marketing piece using gentle spousal humor to sell magazine subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: I enclose $2. (Can- adian, $2.40: Foreign, $2.80) for which send me LIFE for Th ankaging and Ohnislma oe lla —— Thanksgiving and Christmas Will Bring Out the Best in LIFE RE you weakening? Do you feel the annual attack of holidaze coming on? Has the prospect of Thanksgiving, Christmas and New Year's got you groggy? Why not let Lire fortify you for the Gladsome season? You can get a lot of pleasure out of these famous holidays if you know how to take them in your stride. Every number of Lire for the next few weeks will be crammed full of authentic year-end infor- 20 weeks, including th¢ Thanksgiving and 25 cent Christmas numbers. LIFE, 598 Madison Avenue, New York One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) mation. By reading Lire regularly during this trying period you will be ever so much better fitted to see the season through with a smile. You may even catch the holiday spirit If there is one time better than an- other to subscribe to Lire, it is NOW. Purely from a pocketbook standpoint, you will get more by accepting our special offer immediately. You will receive the great Thanksgiving Num- ber, the glorious Christmas Number and several other super-numbers too supernumerous to mention. { { { { ‘ ; { { i { { { { ( { if if , { ' { { ( { ' : { { ' ' : ; { { i € { { ' { i { ee eee eee comicbooks.com