Life, 1923-10-25 · page 31 of 34
Life — October 25, 1923 — page 31: what you’re looking at
What you’re looking at
This page mixes humor columns, advertisements, and cartoons typical of 1920s *Life* magazine's satirical style. **The "Broadcastings" column** contains gossipy anecdotes about contemporary events: an earthquake in California, an aviator's failed aerial advertisement for Mayor Hylan's jubilee, and eclipse-chasers who brought expensive equipment to Point Loma only to encounter fog. The humor relies on absurdist mishaps and California stereotypes. **A cartoon** (bottom right) shows a woman in a bathing suit, with the caption joking that her suit "can't shrink any more"—satirizing both poor garment quality and women's body insecurity, credited to a Spanish humor magazine. **The "Statistical Note"** is wordplay: if America's hyphens were laid end-to-end, they'd form "the line which some people are now trying to draw"—likely referencing political or social division debates of the era. **Advertisements** include Stacomb hair product and Milo violets (tobacco). The page exemplifies *Life*'s mix of topical satire, visual gags, and commercial content aimed at educated, urban readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[iar Broadcastings (Continued from page 20) cated by the second shock, during h the side of the building fell out, this day George cannot help ding that particular earthquake so much a convulsion of nature rehearsal of the Six Bounding ings’ act. * * * plight of the aviator who up 16,000 feet to advertise Hylan’s jubilee and then for- ow to “jubilee,” is as 1g compared with that of the ists who brought — thirty-foot as and bulky instruments of pre- to Point Loma, California, for observing a_ total The eclipse was on September 10th, , and on September heavy fog blanketed the en- coast of Southern California. ver, it is hard to shake the con- of the Californian in his or- y benign climate. He came in n thousands by train and auto- and strewed the highways with ients of smoked glass, so that a caler said to me: could stand one of them total ses twice a month any | speaking of ee-clipses, d_ that while people will pro- spell purpose of of the sun. | to show" 57 Pp. I eal - —\ =F or’ y e | Unruly Hair | _ STACOMB keeps any kind of hair | in place—just as it’s combed. Dry and brittle, soft and fluffy, stiff and wiry hair—all kinds controlled by STACOMB. Leaves hair soft and lustrous. Excellentaftera shampoo, ora swim. Insist on STACOMB—the original —in black and yellow package. At ali drug counters. Tubes—35c Jars * —75c Send coupon for Free Trial Tube. STAN!) ARD LABORATORIES, Inc. ‘To Stanford Ave., Los Angeles, California, Dept. 2.1. Ah | Tobacco Products Corporation, New York nounce the words “real estate” cor- rectly, they call the property of a decedent his ess-state, just as they re- fer to the custodian of a decedent's children as the guard-dee-an ‘* * TueE 1916-17 model automobile and the 1916-17 model propaganda are now regarded as having been improp- erly equipped with brakes. There- fore the 1923 model automobile is provided with brakes on all four wheels and has been enthusiastically adopted by the American public, which, however, is still using the old 1916-17 model propaganda. In spite of im- passioned protests from William Archer and others, we continue to roll along in the vehicle which in 1916 was designed upon the principle that the French can do no wrong without brakes. This regrettable ab- sence of brakes, together with the momentum gained since 1916, is’ all that stands in the way of our accept- ing Mr. Archer’s brand-new 1923 anti-French propaganda. It is, how- ever, quite enough. Statistical Note Ir all the hyphens in America were laid end to end they would form the line which some people are now try- ing to draw. Philosophy Far out beyond the azure line Where the heavens join the sea, That's where my own true lover roves, And roving—thinks of me I would not have him on the shore A-pining for the sea ‘Tis better far he rove out there, And roving—pine for me. “DON’T YOU GO IN THE WATER?” “WHY SHOULD I? THIS BATHING SUIT CAN’T SHRINK ANY MORE.” —Buen Humor (Madrid). comicbooks.com