Life, 1923-10-18 · page 30 of 44
Life — October 18, 1923 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising mixed with humorous anecdotes**—typical of Life magazine's format. The main content includes: **Advertisements:** - **Listerine** (left): A medicinal antiseptic marketed to prevent sore throats and "halitosis" (bad breath). The ad claims medical endorsement for winter health. - **Forhan's For the Gums** (right): Advertises treatment for bleeding gums and pyorrhea (gum disease), citing "medical science" warnings about serious health consequences. - **Fisk** (bottom right): Tire advertisement with period imagery. **Humorous Section ("Our Foolish Contemporaries"):** Brief satirical anecdotes lampooning various subjects: - An artist who can only draw charging rhinoceroses - A poet whose work is suspiciously good - A journalist assigned to write about managing wives - A Scottish worker mistaken for a fish - Radio listener confusion about broadcast meters **The satire** targets pretension, miscommunication, and social absurdities rather than specific political figures. This reflects Life's role as a general-audience humor magazine focused on everyday follies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t have sore throat again this winter As you know, many illnesses start with sore throat. The mouth is the open door to disease germs. So, particularly at this time of year and, in fact,. all winter, it is wise to use Listerine systematically. For half a century this unusual preparation has been recognized and recommended by physicians as the safe household antiseptic. It will help you and your family ward off many throat troubles that so often anticipate more serious ills. Simply use it as a mouth wash and gargle; it is pleasant and it will put you on the safe side. Also, it combats halitosis Listerine has, moreover, the ability to overcome halitosis (the medical term for unpleasant breath). When you use Listerine systematically, you know your breath is right.—Lambert Pharmacal Company, Saint Louis, OU. S2A; “LISTERINE —the safe antiseptic + LIFE R_ FOOL NIEMPO ARIES Fully Illustrated There was once an artist who was ilinstrating a novel. “It’s a pity it’s a love story,” he said to the author, “be- cause the only thing I can draw really well is a charging rhinoce. os.” “That's easy,” replied the author, and turning up the passage where “he quailed before her proud glance,” he inserted a few words and handed the MS. to the artist, who read: “He, who had often faced a charging rhinoceros unmoved, now quailed. .. .” And so the picture appeared, with the words, “He...faced a charging rhi- noceros.”” —London Daily News. Too Good A matter-of-fact father of an em- bryo poet handed some of the lad’s efforts to a distinguished author of verse and asked for his opinion. “Well, what’s the answer?” queried the successful stockman. “Alas!” sighed the real poet, “these things are so good I'm afraid you'll have to support Henry the rest of his life."—Writer’s Monthly. His Assignment “I have a job for you, Mr. Graffik,” said the editor to the new reporter. “Are you married?” “No, sir.” “I thought not. Get married in- stantly, and let me have three columns by ten o'clock on how to manage a wife.”—Pearson’s Weekly. Nae Fush A Gillie who had accompanied his master to a country house in Scotland was awakened in the morning by the housemaid tapping at his door and say- ing: “Hoo’ll ye hae y’r bath, Tam, hot o’ cauld?” “Gang awa wi ye, lassie ; d’ye tak me for a trout?” he replied. —London Morning Post. Perfectly Natural “That,” explained the radio fan, “is a W. C. T. U. speaker we hear now.” “How many meters does WCTU broadcast on?” queried his fellow fan. —Columbus Dispatch. A Summer Flirtation THE Frapper (to her friend): I told him my name was Madeleine, and now I don’t know how to spell it. —London Opinion. Mr, Ernest Newman regards “The Rosary” as the world’s worst song. This is a nasty blow for the authors Of (HEE, HR ReRe Fe HHEEEEE Punch, Ina Pinch, use ALLEN’S FOOT-EASE Science proves the danger | | of bleeding gums EDICAL science proves that une healthy gums cause serious ail ments. People suffering from Pyorrhea (a disease of the gums) often suffer from other ills, such as rheumatism, anaemia, nervous disorders or weake ened viral organs. These ills have been traced in many cases to the Pyorrhea germs which breed in pockets about the teeth. Four out of five people over forty have Pyorthea. It begins with tender and bleeding gums. Then the gums recede, the teeth decay, [ loosen and fall out, or must be exe | tracted to rid the system of the / infecung Pyorrhea yerms. Guard your healthand your | teeth Keep Pyorrhea away. Visit your dentist often for teeth and [y gum inspection, and make_daily | tse of Forhan’s For the Gums. Forhan s For the Gums will prevent Pyorthea— or check its progress—if used consistently Ordinary denufricescannot do this Forhan’s will keep the gums firm and healthy, the j teeth white and clean. 35c_and 60c tubes in U. S. 4 and Canada Formula of R. J. Forhan, D.D.8, TRADE MARK REO U spat ort Time to Re-tire? FISK comicbooks.com