Life, 1923-10-11 · page 34 of 36
Life — October 11, 1923 — page 34: what you’re looking at
What you’re looking at
This page combines medical advertising with social satire typical of 1920s Life magazine. **Top section**: An Absorbine Jr. advertisement addresses winter sore throats, positioning the liniment as both antiseptic and pain reliever—standard product marketing of the era. **Bottom right cartoon**: The illustration depicts a young woman in fashionable 1920s dress entering what appears to be a formal social setting, with three men observing her. The dialogue reveals the satire: an older man calls her "a little wolf in sheep's clothing" (implying deception), but a younger man corrects him, calling her instead "a cocktail in a teacup"—meaning she appears demure or innocent on the surface but is actually modern, daring, and perhaps scandalous. This mocks generational attitudes toward "flapper" women of the Jazz Age: older Americans saw them as dangerous seductresses, while younger sophisticates viewed them as simply fashionable and liberated. **Left section**: A tongue-in-cheek appeal to college students, suggesting they contact Life Publishing for extra money—likely referring to paid contributions or competitions the magazine offered.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sore throat shis winter - An early startwith the daily gar- gle may ward off this troublesome infection. With Absorbine, Jr. the gargle is a double precaution. To its germ-destroying property as an antiseptic are added its soothing and healing properties as aliniment + —quick to relieve irritation at the first signs of rawness or hoarseness. Rapid headway, sometimes gained after undue exposure, should be promptly combated by the application of Absorbine, Jr. to the outside of the throat. This aids to scatter the congestion, draw out theinflammation, reduce any swell- ing and to restore normal circula- tion, Absorbine, Jr. is pleasant to use: Te combines a powerful liniment with a dependable antiseptic and is of a clean, agreeable odor. Keep it always handy for many other emergency uses. At most druggists’, $1.25 or postpaid. Liberal trial bottle, 10 cents postpaid. W. F. YOUNG, Inc., 362 cleansing soothing Lyman St., Springfield, Mass. at 47h. Street PhonE Vanderbilt 6933 MEN'S LUNCHEON SERVICE 47% St. Entrance [YEW York. CONFECTIONS LUNCHEON AFTERNOON TEA Fé 35 Street Phone Fitzroy 3232 COLLEGE STUDENTS If you are going to need a larger monthly allowance, and if you would like to know how you can get some extra’ money before Dad’s check arrives, we suggest you write to Life Publishing Co., Dept. C, 598 Madison Avenue, New York, N. Y. “SHE IS A LITTLE WOLF IN SHEEP’S CLOTHING.” “DON’T BE ARCHAIC, OLD MAN—SHE’S A COCKTAIL IN A TEACUP.” WYNKOOP HALLENBECK CRAWFORD COMPANY, NEW YORK comicbooks.com