Life, 1923-10-11 · page 33 of 36
Life — October 11, 1923 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertisements and masthead information**, not editorial satire. The main content includes: **The Biltmore Hotel ad** (top left): A straightforward luxury hotel advertisement featuring dining and dancing venues. **General Electric's "Wanted—10,000 Mr. Douthitts" campaign** (center): This is corporate advocacy disguised as civic boosterism. It celebrates F. M. Douthitt, a clothier in Sullivan, Indiana, who personally funded street lighting improvements. GE uses his example to promote their electrical infrastructure business, arguing America needs 10,000 such civic-minded merchants. The implicit message: electrification benefits everyone and drives community progress. **Hohner Harmonicas ad** (bottom left): A consumer product advertisement. **The cartoon** (bottom right): Shows someone in a waste basket—appears to be a visual gag about miscommunication or literal interpretation of a phrase, unrelated to the page's other content. The page reflects 1920s corporate messaging emphasizing technological progress and civic virtue as interconnected ideals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of on as of tening Ex: nerves ervous edy it. ion of he and control pow 10 D enjoy sound, aly 25¢ ‘a 1 Tasts. Vrite to NB cies MADISON AVE., 43rd TO 44th STREETS NEW YORK Tea in the Palm Room Dancing in the Supper Room JOHN McE, BOWMAN President \ of the ownership, management, circula- required by the Act of Congress of August of LIFE, published weekly at New York, October Ist, 1923. State of New York, f New York. Before me, a notary public for the State and county aforesaid, per- ppeared LeRoy Miller, who, having been n according to law, deposes and says that business manager of LIFE, and the fol- to the best of his knowledge and belief, ent of the ownership, management, yreaaid publication for the date shown wve caption, required by the Act of August embodied in section 443, Postal Laws and us, printed on the reverse of this form, 1) That the names and addresses of the editor, managing editor, and business are: Publisher, Life Publishing Co., 598 Avenue, New York, Y. Ee 598 Madison 4 ‘ Business Manager, LeRoy Madison Avenue, New York, N.Y. the owners are: Life Publishing Company Avenue, New York, N. Y. Stockholders: a Gibson, 598 Madison Avenue, New irene L. Gibson, 598 Madison Avenue, ¥.; Langhorne Gibson, 598 Madison Avenue, New York, N. Y.; LeRoy Miller, 598 Madison Avenue, New York, N. Y.; Nina LeRoy Miller, 598 Madison Avenue, Miller, 598 Madison Avenue, New S. Martin, 598 Madison Avenue, New B. F. Provandie, 598 Madison Avenue, Push back the table, produce your pocket or- chestraand surprise your guests with thesnap- Plest dance music of their bright young lives. AFTER DINNER HARMONY Be ready with a Hohner, the monarch of Mouth organs, for the after dinner dance, the impromptu party, and all the other jolly get- together times, You can easily learn to play itin an hour. Give Hohners at Christmas; nothing at the price will give so much pleas- ure. Ask your dealer for Hohner Free In- struction book; if he is out of them, write 'M. Hohner, New York” for a copy. Hohner Harmonicas are sold everywhere — 50c up. HOHNER ARMONICAS = Suma SAUTE 8 ESTED WML a | “apm te bear weap DO YOU WANT OUR CITY TO GROW? BOOST FOR THE NEW WHITE WAY. UP-TO-DATE STREET LIGHTING WILL advertise our city, make it more beautiful. arouse civie pride, promote cleanliness, increase population, increase business decrease traffic accidents, lessen ne, way pay big ree and turns on the investment tu LET'S GO! = pM. DOUTHITT CLOTHIER SOUTH SIDE 10,000 Mr. Douthitts The 4,489 residents of Sulli- van, Indiana, now have 263 street lights instead of 68. Many citizens helped, among Thesame street light- ing specialists who advised the citizens of Sullivan are at your service. They are part of the General Elec- tric Company’s or- ganization of 100,000 men and women, co- operating with your electric light and power company to make electricity do moreand betterwork, them F. M. Douthitt, who spent his own money in advertising to create public sentiment. No merchant could possibly do his town a better service. America needs 10,000 Mr. Douthitts in 10,000 towns. New York, Y. (8) That the known bondholders, Tmortgagees and other security he a holding one per cent or more of to mortgages, or other securities are: the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, jcontain, not only the “ist of stockholders "and sectirity holders as they appear upon the books of the company, but also in cases where the stock- holder or security holder appears upon the books of the company as trustee or in any other fiduclary relation, the name of the person or corporation for whom such trustee 1s acting, 1s given: also that the said two paragraphs contain statements embracing affant’s full knowledge and belle? as to ti clreumstances and conditions under which stock- holders and security holders who do not appear upon the, ‘books, of “the company as truste and securities in a capacity other bona fide owner; and this affiant has no reason to believe that any other person, association, or cor- poration has any interest direct or indirect in the said stock. bonds, or other securities than as 80 before _me this _of September, . Notary Public, Ne rk No. 4035. Pires March 1924, The Editor: sevinG THAT ’'M IN LOVE, I GUESS I’D BETTER LOOK IN THE WASTE-BASKET FOR SOME APPRO- PRIATE VERS —Kasper (Stockholm). comicbooks.com