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Life, 1923-10-11 · page 31 of 36

Life — October 11, 1923 — page 31: what you’re looking at

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Life — October 11, 1923 — page 31: Life, 1923-10-11

What you’re looking at

This page is primarily advertising rather than political satire. The dominant content is a Pepsodent toothpaste advertisement ("Teeth Like Pearls"), which occupies roughly half the page and uses pseudo-scientific marketing language typical of the 1920s—claiming the product fights "film" on teeth that causes discoloration and decay. The left column contains book reviews by R.C.H., discussing novels by Mary S. Watts, Willa Cather, and Mark Twain. These are straightforward literary criticism with no evident satirical intent, though the Watts novel review notes a moral lesson about class boundaries in romantic affairs. The advertisement represents the era's nascent consumer culture and early dental hygiene marketing, presenting toothpaste as scientifically advanced and socially necessary for "dainty people." There is no political cartoon or satire visible on this page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Some New Books Casanova (who has lately been coming into considerable popular recognition of his talents) were he around to-day would very likely adopt, as the happiest field for his amatory art, the réle of chauffeur—to the very rich. At any rate, according to the more than colorful history of one “Luther Nichols,” by Mary S. Watts (Macmillan), there would be abun- dent opportunity for the play of his icular sort of temperament. Young ther did not, like the self-styled “hevalier, set out with the air of a tleman. In fact, he began in the nble sphere of market gardener, in neighborhood of a city traversed the railroad known as the Big r. Indeed, at the outset, he was “lout.” But he had a “look.” Smouldering black eyes,” among er things. And by a turn of nee he became “a romantic-looking ng chauffeur.” He fell into a th with a family who had “all the Juliet, there can be © doubt about that, was a thorough- red. Further, she had legs of yatchless round slenderness.” Nich- Is’ wife, as connoisseurs have said of ye of Raphael's paintings, was in arly, bad manner. The novelist presses the moral that it is a repre- hensible thing for a lady to philander outside of her class. “Luther Nichols” is a work of admirable art rey there is.” * * Witta CatHeEr’s story, “A Lost Lady” (Knopf), is not, like Mrs. Watts’ book, a full-bodied novel of the old school, wherein you're told exactly what's what. What precisely were the relations of young Mrs. Forrester, second wife of the broken and appealing old railroad builder, various nondescript friends of You wonder—and long after book is closed. It’s a haunting e of portrait painting. ee Wit his latest book, and Elsewhere” (Harper), Mark Twain enters the populous com- pany of our essayists now going at such a rate. The volume has been assembled, or “pasted up,” in that lively fashion now so much current. A number of the articles, Mr. Bige- low Paine tells us in the preface, have not heretofore appeared in print. If the distinguished author does not have altogether the urbanity of humor which graces our literary journalism to-day, the tang of no flyweight char- acter is in his stroke. And the book fits in with the new view of the “or- deal” of Mark Twain. “Europe R.C. H. Teeth Like Pearls Don’t leave that film-coat on them Wherever dainty people meet, you - see prettier teeth today. In old days most teeth were film- coated. Now millions use a new-type tooth paste which fights film. Make this free test, if only for beau- ty’s sake. Ten days will show you what it means to you. Those cloudy coats Your teeth are coated with a viscous film. You can feelit. Much of it clings and stays under old-way methods. Soon that film discolors, then forms dingy coats. That’s how teeth loseluster. Film also causes most tooth troubles, and very few escape them. It holds food substance which fer- ments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. The new-day method Dental science has found two effec- tive ways to daily fight that film. One acts to disintegrate the film at all stages of formation. The other re- moves it without harmful scouring. After many careful tests these meth- ods were embodied in a new-type tooth PepsadénAl REGUS. then removes it far softer than tains harsh grit. The New-Day Dentifrice A scientific tooth paste based on modern research, now advised by leading dentists the world over. Protect the Enamel Pepsodent disintegrates the film, use a film comba! paste. The name is Pepsodent. Lead- ing dentists the world over began to advise it. Now careful people of some 50 nations employ it every day. And to millions of homes it is bringing a new dental situation. Other discoveries A way was also found to multiply the alkalinity of the saliva as well as itsstarchdigestant. Those are Nature’s agents for neutralizing acid and di- gesting starch deposits. Pepsodent with every use gives them manifold effect. These discoveries are everywhere changing the old methods of teeth cleaning. They have brought a new con- ception of what clean teeth mean. A delightful test We offer here a delightful test which will be a revelation. Send coupon for the 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as the film-coats disappear. What you see and feel will very soon convince you. You will learn the way to benefits you want. Cut out coupon now. h an agent 10-Day Tube Free **"' THE PEPSODENT COMPANY, Dept. 344, 1104 S. Wabash Avenue, Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com