Life, 1923-10-11 · page 30 of 36
Life — October 11, 1923 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertisements and humor snippets** rather than political cartoons. The content reflects early 20th-century American commercial culture and social humor. **Key advertisements:** - **Bob Burns Cigars**: Emphasizes standardization and mass manufacturing as selling points—a distinctly modern industrial appeal - **Milano pipes**: Luxury tobacco product - **Mentholatum**: Post-shaving skin relief - **Fisk Tires**: The famous "Time to Re-tire?" slogan with a sleepy figure **Humor section ("Our Foolish Contemporaries"):** Contains short jokes satirizing everyday situations—a British officer's servant losing his trousers in West Africa, a college boy prioritizing sleep over farm work, and a woman's vague holiday accounting. These mock working-class mishaps and middle-class pretension through dialect and exaggeration. **"Savoir Faire" anecdote**: Mocks a wealthy bootlegger (Prohibition-era reference) who, despite his wealth, lacks refinement—demanding ketchup at an upscale restaurant. The overall tone reflects 1920s consumer culture and gentle social satire rather than pointed political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
YN LSA SANS ANANEZNSWANUANYASUZNWWANUANSWAG SS BS S PY g “Milano enues kwvoritel pe “There is somethi fine about it $5%andup Win DEMUTHeCa. smoke shops YORK Smarting skin AFTER SHAVING relieved by massaging with cooling, antiseptic TMentholatum Write for free sample Mentholatum Co., Buffalo, N.Y., Wichita, Kans. Standardization s Z $ Z BY of our purchases, our blending processes and our gq manufacture on a huge scale make it possible for us % to offer you this cigar of standardized uniformity and distinctive value that is unique in the industry. Zi s SVANUANVAN ANNAN SVASASTISTNTANUASAS ANTISENSE, ‘THREE SIZES OOLIsSHh PORARIES A Letter from West Africa “Dear Master.—I have the pleasure to regret to inform you that when I go bath this morning a billow he remove my trouser. Dear Master, how can I go on duty with only one trouser? If he get loss where am 1? Kind write Accra that they send me one more trou- ser and so I catch him and go duty. Good-day Sir. My God, how are you? Your loving corporal.” —London Daily News. Forty Winks “I have only one request to make,” groaned the college man who had come to participate in the harvest. “What is that, Mr. Smart?” returned the farmer. “Please let me stay in bed long enough for the lamp chimney to cool off.” —Country Gentleman. Not All Play He: So you’ve had a month’s holi- day? Sue: Well—three weeks—and a week with my husband’s people. —London Opinion. Savoir Faire At the Ritz-Carlton recently, a lowly but well-to-do bootlegger, after he had finished his meal, carefully filled and lighted a particularly foul-smelling pipe. The head-waiter tactfully ex- plained that pipes were “out” so far as that room was concerned, as the café was the finest in America. Which brought this immediate retort: “Finest, H ! Where's the tomato ketchup on the table?”—D. A. C. N. Made His Own Niche A city man called upon another, and after a glance round the establishment, inquired : “How’s your new office boy gett along?” “Fine!” was the reply. “He's got things so mixed up that I couldn’t vet along without him!” —Weekly Telegraph (London) The Formalities Exuaustep CHANNEL wading to shore): from England. SwimMMik I have just swoin Biase OrrictaL: Your passport, M’sieur !—Humorist (London). FatHe method of working prol lems in algebra: “Ask your mother. Can't you see I’m busy?” —Detroit Free Press. TRADE MARK REO U Beat or Time to Re-tire? Buy FISK HOW MANY PERSONS WILL READ THIS COPY OF LIFE? comicbooks.com